For users who live in a specific app that already allows for templates, TextExpander might not be the best fit. Even then though, you are generally limited to one template per message. TextExpander is great because it carries across all platforms I use. I can use it to drop into emails, browsers, Slack convos, etc seamlessly. Really anyone who is consistently using the same language, links, or info would be in the ICP for TextExpander.
I'm obsessed with this app. It was the only thing I asked my leadership team to add to the budget for me. I can't see myself working in the sales/remote/tech space without it these days. Huge fan, love how easy it us to use, low effort to set up, and grows as my needs and use cases do