TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    TruCentive

    Score8.3 out of 10
    N/ATruCentive enables organizations to launch highly branded incentive programs that deliver gift cards, Visa cards, or money digitally.

    $2,500

    per month

    TrueLoyal

    Score9 out of 10
    Mid-Size Companies (51-1,000 employees)
    TrueLoyal (formerly Zinrelo) is a loyalty program software, designed to foster customer engagement and enhance customer retention. It integrates multiple dimensions such as transactional, social, advocacy, engagement, behavioral, and emotional aspects. This multifaceted strategy aims to incentivize customers to make frequent purchases, actively engage with the brand, and ultimately become vocal advocates. Capabilities: Enhanced Customer Retention: As a point…N/A
    Pricing
    TruCentiveTrueLoyal
    Editions & Modules
    Pay as you Go
    $0
    Essentials
    $2,500
    per year
    Standard
    $5,000
    per year
    Corporate
    $10,000
    per year
    Enterprise
    Custom
    Offerings
    Pricing Offerings
    TruCentiveTrueLoyal
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    TruCentiveTrueLoyal
    Considered Both Products
    TruCentive
    No answer on this topic
    Zinrelo
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    6 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    6 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Best Alternatives
    TruCentiveTrueLoyal
    Small Businesses
    No answers on this topic
    Growave
    Score9.7 out of 10
    Medium-sized Companies
    No answers on this topic
    No answers on this topic
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    TruCentiveTrueLoyal
    Likelihood to Recommend
    9.4
    (6 ratings)
    8.2
    (2 ratings)
    User Testimonials
    TruCentiveTrueLoyal
    Likelihood to Recommend
    TruCentive
    TruCentive is well suited for when you wish to send gift cards to large amounts of people quickly, whether it is for a gift or a reward for completing an action. One of the main reasons why our company uses TruCentive is that there is a claiming system in place where the recipients have to claim their gift card in the appropriate amount of time or else the budget set for the gift cards returns to our company. That helps eliminate inefficient use of funds.
    Incentivized
    Read full review
    Zinrelo
    Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team. Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.
    Incentivized
    Read full review
    Pros
    TruCentive
    • Variety of cards
    • Ease of use
    • Reasonable pricing
    Incentivized
    Read full review
    Zinrelo
    • Customer service is fantastic.
    • They are always asking for feedback, so that they can understand what is working well for us, and what isn't working well.
    • They are pro-active and frequently offer suggestions to us, for promotions that they think would be worthwhile, and help us to keep shoppers coming back.
    Incentivized
    Read full review
    Cons
    TruCentive
    • Broader range of incentive options
    • More detailed help for self management of the platform
    Incentivized
    Read full review
    Zinrelo
    • Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
    • Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
    • Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.
    Incentivized
    Read full review
    Alternatives Considered
    TruCentive
    TruCentive worked so much better for what we're trying to do. We were having major issues with our previous platform - it took more time to fix complaints than anything. It seemed we were shooting ourselves in the foot by even trying to offer lunch or coffee to our webinar attendees. TruCentive took care of this, and we haven't gotten more than a request for a resend since.
    Incentivized
    Read full review
    Zinrelo
    We also looked at SweetTooth, prior to choosing Zinrelo. Zinrelo had a much smoother integration with our Netsuite System, however.
    Incentivized
    Read full review
    Return on Investment
    TruCentive
    • positive ROI on my incentive lead generation
    Incentivized
    Read full review
    Zinrelo
    • Increased customer retention.
    • Increased average order value.
    Incentivized
    Read full review
    ScreenShots

    TrueLoyal Screenshots

    Screenshot of MULTI DIMENSIONAL LOYALTY PLATFORMScreenshot of OMNI-CHANNEL REWARDS PROGRAM E-COMMERCE, STORES, MOBILE, 3RD PARTY RETAILERSScreenshot of RECEIPT SCANNING TO AWARD POINTS FOR PURCHASES MADE AT 3RD PARTY RETAILERSScreenshot of END USER LOYALTY DASHBOARD - ON DESKTOP AND MOBILEScreenshot of REFERRAL PROGRAM TO ACQUIRE CUSTOMERS VIA WORD-OF-MOUTHScreenshot of LOYALTY PROGRAM EXPLAINER PAGES