Item: Zinrelo
Rating: 8
Author: R. Erin Lenth

Overall Satisfaction with Zinrelo

Use Cases and Deployment Scope

Though Covid created dramatic instability in our market and forced us to discontinue our direct to consumer sales, Zinrelo was used by our company to reward frequent customers, increase our average order value, and encourage our established customers to become incentivized influencers for our brand. Our customers had a concrete reason to purchase more during each sale, purchase more often, and share our brands with others.

Pros and Cons

Pros

After on-boarding is complete Zinrelo generally functions without the need for human intervention.
Zinrelo keeps a record of every rewards transaction. With this, there is never a need to wonder how or why reward points were added or subtracted from a customer account.
Zinrelo customer service was extremely helpful and responsive on the few occasions I needed their assistance.

Cons

Though perfectly functional, Zinrelo’s interface seems slightly dated and could use a visual update.
Zinrelo should develop direct integrations with BigCommerce and NetSuite, so all Zinrelo account management can be handled within those platforms.
Zinrelo should allow for custom reasons for the addition of points. Sometimes the the established reasons do not address the situation, and the flexibility to add custom reasons with reduce or eliminate the need to add notes to transactions.

Most Important Features

Record-keeping.
Reward flexibility.

Return on Investment

Increased customer retention.
Increased average order value.

Alternatives Considered

Yotpo

The only other platform we tried before settling on Zinrelo was Yotpo. We never moved to a paid plan before switching to Zinrelo. Compared to Yotpo, Zinrelo was easier to on-board and more affordable. Though Yotpo’s interface was more engaging, there was nothing missing from Zinrelo that justified the the added expense of Yotpo.

Key Insights

Do you think Zinrelo delivers good value for the price?

Yes

Are you happy with Zinrelo's feature set?

Yes

Did Zinrelo live up to sales and marketing promises?

Yes

Did implementation of Zinrelo go as expected?

Yes

Would you buy Zinrelo again?

Yes

Likelihood to Recommend

Zinrelo is the perfect platform to reward frequent buyers, achieve larger AOV’s, and encourage your customers to become your marketing team.

Because Zinrelo was not appropriate for our B2B relationships, direct integration with our e-commerce platforms would have allowed us to restrict its use to only eligible customers via the e-commerce customer type.

Comments

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Easy to on-board, easy to use, does what it claims.