Unreal Engine

It's really well suited for experiential uses. Sure, games are made with it, but I'm guessing that more non-gaming assets are being made with it than anyone realizes. It's a fantastic post-production for 3d modeling tasks. It's fantastic for fast nearly photo real rendering. It's almost as good at rendering truly photo real assets now that Path Tracing is becoming mature. It's fantastic for creating background and matte plates for video and film production. There are few things that do that as well as it can. It's not well suited to modeling the initial 3d object so you really need to have something to build the 3d assets in. Hard asset modeling and creating is the one area that it's lacking. But, even if it never rises to the level to compete with 3ds Max or Maya, etc., that's ok, because it's just another tool and it does what it does so well, that modeling deficiencies can be overlooked

Incentivized

• Achieving proper depth effect of the background layer
• Walkthrough videos of any given layout can be easily prepared and made more immersive
• Creating the most detailed 3D models
• Takes very little time to produce the required renders depending on the complexity of the input

• A lot of the Addons/Plugins don't work with the most recent engine versions.
• The engine itself can be very problematic at times.
• Changes and Improvements to the engine can become frustrating at times.

Incentivized

Unity and Unreal Engine have gone toe-to-toe for years. At one point Unity I felt was lagging behind but lately they've relized that threat UE represents and they've upped their game considerably. Unity is unquestionably very powerful but I find UE's learning curve less steep and I find that it's more intuitive. Plus, I still believe UE is more cutting edge

Incentivized

• Renders prepared by Unreal Engine are much more detailed and easier to understand by the clients
• Unreal Engine can be used to produce multiple renders within a short span of time, unlike it's competitors
• Very easy to integrate with architectural tools like Revit and AutoCAD