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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    WhatCounts

    Score4 out of 10
    N/AWhatCounts is a popularly-used, global enterprise level suite of email marketing tools from the company of the same name founded in 2000 and headquartered in Atlanta, GA. Their customers range from Costco, FoxNews.com, the Seattle Times, Red Lion Hotels, and number over a thousand. Central to the platform is... email. From that it handles advanced segmentation, customer lifecycle building and automation, and personalization. WhatCounts bills itself as a full service marketing agency with…N/A
    Pricing
    WhatCounts
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    WhatCounts
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    Yes
    Entry-level Setup FeeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    WhatCounts
    Considered Both Products
    WhatCounts
    Chose WhatCounts
    We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    WhatCounts
    Email & Online Marketing
    Comparison of Email & Online Marketing features of WhatCounts
    Feature
    WhatCounts
    9.8
    1 Ratings
    19% above category average
    WYSIWYG email editor9.01 Ratings
    Landing pages10.01 Ratings
    A/B testing10.01 Ratings
    Mobile optimization10.01 Ratings
    Email deliverability reporting10.01 Ratings
    List management10.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of WhatCounts
    Feature
    WhatCounts
    10.0
    1 Ratings
    26% above category average
    Dashboards10.01 Ratings
    Standard reports10.01 Ratings
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    WhatCounts
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    Mad Mimi
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    All AlternativesView all alternatives
    User Ratings
    WhatCounts
    Likelihood to Recommend
    10.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    User Testimonials
    WhatCounts
    Likelihood to Recommend
    WhatCounts
    How big is your email list? For the money WhatCounts allows us to manage a large list and gives us great tools. If you have a small list this product might be more than you need. How many emails do you want to send? WhatCounts charges by the email and of course you get a better price per email the more emails you send. If you will not be sending many emails or are sending to a small list WhatCounts might not be the right tool for you.
    Incentivized
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    Pros
    WhatCounts
    • We receive super customer service from a dedicated account representative.
    • The list management tools are easy to use and give us granular insight into what users are opening and where they are clicking.
    • The analytics give us a variety of ways to look at the types of devices being used to view our content and the ways our users interact with content. For example we can see that most opens are on mobile but if a reader wants to spend time clicking into more in depth content they move over to a desktop computer.
    Incentivized
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    Cons
    WhatCounts
    • Some of the list management tools were hard to find at first but now I use them every month. If I could change one thing I would allow the account details filter window to show all the available slots with no scrolling and I would add a feature to set / reset all selections on the dropdowns.
    Incentivized
    Read full review
    Support Rating
    WhatCounts
    We have a great representative. She schedules regular calls with our team and helps us learn new ways to use the tool. We get great personal support. I know she has many other clients but I always feel like she has time for me and genuinely enjoys working with our team.
    Incentivized
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    Alternatives Considered
    WhatCounts
    We selected WhatCounts because it had the ability to help us manage our large list and gave us tools to help tailor our messages. In addition, WhatCounts had the ability to allow us to have an enterprise license but we could still have individual department accounts.
    Incentivized
    Read full review
    Return on Investment
    WhatCounts
    • We use WhatCounts as a communication tool to our external groups mainly families and alumni. In our case our main objective is to get these groups timely information. While some of our emails do have a call to action for example signing up for Family Weekend or a Reunion Weekend we don't use the tool to generate leads in the way many organizations use html email.
    Incentivized
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