Pricing Optimization Software

Pricing Optimization Software Overview

Pricing optimization software are tools used by merchants selling products through eCommerce channels and websites, and provides a means of managing the pricing of product listings to gain a competitive edge. Popular techniques applied by price optimization tools are AI driven given the mathematical complexity involved. This software can analyze, manage and identify the best price points by methods such as analyzing data in the user’s Customer Relationship Management (CRM) system, which helps set consumer-specific pricing and offers features such as discounts and rebates. This method is also valuable for identifying customer reactions to price changes and specific price points.

Pricing Optimization Software gives a business insight into consumer behavior and reactions to prices so businesses can make the best pricing decisions possible. This may involve changing price strategies, generating custom prices for certain customer groups, changing contract terms, offering specific products during certain parts of the year, etc. Additionally, using this software gives the business a leg up in adjusting prices based on changes of behavior for consumer demand and the changes in value for certain products and/or services.


Businesses are created to generate a profit and the process of research to determine pricing points is not a new strategy. Pricing Optimization Software saves a business time analyzing the market and using algorithms to get the optimal return on the products offered. It is a crucial investment in maximizing overall revenue goals and profit in today's competitive market. This type of software is suitable to meet the requirements of all types and sizes of businesses.


Best Pricing Optimization Software include:

Glew.io, Feedvisor, PROS Smart Price Optimization and Management, and Pricefx.

Pricing Optimization Products

(1-25 of 35) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.
Vendavo

Vendavo headquartered in Mountain View, California offers their price optimization and CPQ solution.

Pricefx

Pricefx headquartered in Pfaffenhofen offers dynamic pricing software solutions for ecommerce retailers.

Feedvisor

Feedvisor in New York offers algorithmic repricing and revenue intelligence for online sellers, particular vendors who offer wares on Amazon, to bolster efficiency and profitability through intelligent pricing and inventory management.

Sku Grid

Sku Grid processes large number of product information per day (roughly 50mln items), analyzes that data and afterwards uses it to help its clients stay competitive in their respected marketplace, as well as having their price and stock information always up to date.Sku Grid works…

SellerActive

SellerActive is an eCommerce platform with features such as multichannel management and customized, dynamic pricing.

Competera

Competera dynamic pricing platform designed for midsize and enterprise eCommerce retailers with mature and automated pricing framework, experience issues with competitive data quality, who see a room for improvement with help of competitive data and price monitoring.Competitive Data…

Zilliant

Zilliant provides AI-enriched SaaS solutions that aim to maximize the lifetime value of B2B customer relationships. Expanding the economic value of existing customers is the most reliable, predictable and actionable way for B2B companies to grow revenues and enhance margins. The…

xSellco Repricer

xSellco's Repricer reacts to changes ecommerce competitors make in 90 seconds, so when competitors reprice or go out of stock, the software reacts immediately to get the user in the buy box.

Intelligence Node Inoptimizer

Inoptimizer is pricing automation and optimization for ecommerce from Intelligence Node in Mumbai.

Price2Spy

Price2Spy is an online price monitoring, pricing analytics, and repricing tool developed by WEBCentric d.o.o. (a software development company), for eCommerce professionals. The tool launched back in 2011 and, according to the vendor, is currently used by more than 680 companies of…

BlackCurve

BlackCurve headquartered in London offers pricing optimization for ecommerce listings.

Minderest

Minderest headquartered in Munich offers a software pricing tool for retailers.

Omnia Dynamic Pricing

Omnia Retail headquartered in Amsterdam offers Dynamic Pricing, an ecommerce price optimization software.

Wiser

Wiser Solutions headquartered in San Mateo offers pricing intelligence and optimization for ecommerce.

netRivals

netRivals headquartered in Barcelona offers their software suite of price intelligence and optimization software solutions for ecommerce.

PROS Smart Price Optimization and Management

PROS Smart Price Optimization and Management is a software solution designed to deliver instant, personalized prices, tailored for every unique buying and selling interaction and coordinated with all your go-to-market channels.

Revionics, from Aptos

Revionics is a SaaS solution for pricing, promotion, space and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Revionics was acquired by Aptos…

Prisync

Prisync is pricing optimization software from the company of the same name in Istanbul.

Cloudbeds

Cloudbeds headquartered in San Diego offers a single platform to manage guests, staff, inventory, pricing, and data in real-time, for independent properties and hotel chains.

Course5 Compete

Course5 Compete is an AI-based competitive intelligence (CI) platform that helps optimize the user's digital shelf and improve revenue through real-time, actionable insights & recommendations on the 5Ps of marketing – product assortment, pricing strategies, promotions effectiveness,…

PexaQuote

PexaQuote is a price reference platform providing European market based prices for PPA contracts in 17 markets and growing. Pexaquote presents clear pricing benchmarks for European wind and solar contracts across multiple structures and tenors. Renewables sellers and buyers utilise…

DataWeave

DataWeave is a digital commerce analytics SaaS platform that enables consumer brands and retailers to grow revenue and margins across online channels, from the company headquartered in Bangalore. DataWeave's revenue optimization solutions help them expand market share and compete…

ProfitWell

ProfitWell headquartered in Boston offers revenue operations products designed to reduce churn, optimize pricing, and give users accurate, free revenue reporting, including a free service that provides subscription metrics.

Flintfox

Flintfox develops Trade Revenue Management (TRM) software that integrates with the user's ERP and handles pricing and promotions with machine learning.

GrowByData

GrowByData provides Marketing Intelligence to power smarter, faster eCommerce with unified insights across the shopper journey. GrowByData offers Search Intelligence, Product Intelligence, Marketplace Intelligence, Ad Intelligence, Price Intelligence, MAP Monitoring, and Product…

Learn More About Pricing Optimization Software

What is Pricing Optimization Software?

Pricing optimization software are tools used by merchants selling products through eCommerce channels and websites, and provides a means of managing the pricing of product listings to gain a competitive edge. Popular techniques applied by price optimization tools are AI driven given the mathematical complexity involved. This software can analyze, manage and identify the best price points by methods such as analyzing data in the user’s Customer Relationship Management (CRM) system, which helps set consumer-specific pricing and offers features such as discounts and rebates. This method is also valuable for identifying customer reactions to price changes and specific price points.

Pricing Optimization Software gives a business insight into consumer behavior and reactions to prices so businesses can make the best pricing decisions possible. This may involve changing price strategies, generating custom prices for certain customer groups, changing contract terms, offering specific products during certain parts of the year, etc. Additionally, using this software gives the business a leg up in adjusting prices based on changes of behavior for consumer demand and the changes in value for certain products and/or services.


Businesses are created to generate a profit and the process of research to determine pricing points is not a new strategy. Pricing Optimization Software saves a business time analyzing the market and using algorithms to get the optimal return on the products offered. It is a crucial investment in maximizing overall revenue goals and profit in today's competitive market. This type of software is suitable to meet the requirements of all types and sizes of businesses.


Pricing Optimization Software Features


Most Pricing Optimization Software will contain the following features:


  • Alerts/Notifications

  • Benchmarking

  • Competitive Analysis

  • Competitor Price Tracking

  • Custom Pricing Rules

  • Dashboard

  • Dynamic Pricing

  • Market Data Analysis

  • Repricing Engine

  • Trend Analysis/Indicators

  • Website Monitoring


Pricing Optimization Software Comparison

With various Pricing Optimization Software to choose from, there are a few things to look out for when deciding which product to purchase. They include:


Type of Business: When selecting software, be sure it's geared toward your business so that it yields the best results. For example, Prisync is best suited for Shopify merchants, E-commerce businesses, and Magento stores. Competera, on the other hand, is best suited for omnichannel, multi-brand retailers with thousands of transactions per day.


Support/Training: All software should offer support and training for their consumers, and Pricing Optimization Software is no different. Whether you are doing online research or on a consultation call, it is important that support and training are offered. Additionally, upon purchasing the product, users should have access to training and learning resources. . Reading reviews from previous and current customers is another excellent way to learn about the amount of support and training a software offers.


Pricing Optimization Software Pricing Information


Pricing for these products depends on different variables, such as the size of your business and the number of features you’re interested in purchasing. Due to this complexity, some companies require an initial consultation call to receive a quote.


However, basic packages range from $19.95 to $59 per month, with premium subscriptions can be as high as $300 per month. Be sure the package is the right fit for your business type and size and that there are no extra hidden fees or expenses aside from these monthly costs.


Frequently Asked Questions

What does Pricing Optimization Software do?

Pricing Optimization software allows eCommerce businesses to generate a price for a product or service that optimizes profit goals and stays competitive within the market. They are designed for predicting customer reaction to costs as well as the market forecast. Moreover, they’re an excellent alternative to the old ways of manually researching and calculating data to determine a price point for products and services.

What are the benefits of using Pricing Optimization Software?

There are several reasons why investing in Pricing Optimization Software can be beneficial:

  • Time saved calculating and researching the market to determine the optimal price.
  • Continuously being able to keep your prices competitive.
  • Being alerted when changes occur in the market and/or customer behavior.
  • Being aware of changes in competitors’ prices.

How much does Pricing Optimization Software cost?

The prices vary between different products and subscription plans. Basic packages usually fall between $19.95 to $59.99 per month. If you’re looking for more features and research results, premium packages may be listed anywhere between $120 to $300 per month. Be sure the package is the right fit for your business, and there are no extra hidden fees or expenses aside from these monthly costs.