Pricing Optimization Software

Pricing Optimization Software Overview

Pricing optimization software are tools used by merchants selling products through eCommerce channels and websites, and provides a means of managing the pricing of product listings to gain a competitive edge. Popular techniques applied by price optimization tools are AI driven given the mathematical complexity involved. This software can analyze, manage and identify the best price points by methods such as analyzing data in the user’s Customer Relationship Management (CRM) system, which helps set consumer-specific pricing and offers features such as discounts and rebates. This method is also valuable for identifying customer reactions to price changes and specific price points.

Pricing Optimization Software gives a business insight into consumer behavior and reactions to prices so businesses can make the best pricing decisions possible. This may involve changing price strategies, generating custom prices for certain customer groups, changing contract terms, offering specific products during certain parts of the year, etc. Additionally, using this software gives the business a leg up in adjusting prices based on changes of behavior for consumer demand and the changes in value for certain products and/or services.


Businesses are created to generate a profit and the process of research to determine pricing points is not a new strategy. Pricing Optimization Software saves a business time analyzing the market and using algorithms to get the optimal return on the products offered. It is a crucial investment in maximizing overall revenue goals and profit in today's competitive market. This type of software is suitable to meet the requirements of all types and sizes of businesses.


Pricing Optimization Products

(1-25 of 47) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Vendavo

Vendavo headquartered in Mountain View, California offers their price optimization and CPQ solution.

Zilliant

Zilliant provides AI-enriched SaaS solutions that aim to maximize the lifetime value of B2B customer relationships. Expanding the economic value of existing customers is the most reliable, predictable and actionable way for B2B companies to grow revenues and enhance margins. The…

Feedvisor360

Feedvisor in New York offers algorithmic repricing and revenue intelligence for online sellers, particular vendors who offer wares on Amazon, to bolster efficiency and profitability through intelligent pricing and inventory management.

PROS Smart Price Optimization and Management

PROS Smart Price Optimization and Management is a software solution designed to deliver instant, personalized prices, tailored for every unique buying and selling interaction and coordinated with all your go-to-market channels.

Pricefx

Pricefx headquartered in Pfaffenhofen offers dynamic pricing software solutions for ecommerce retailers.

DataWeave

DataWeave is a digital commerce analytics SaaS platform that enables consumer brands and retailers to grow revenue and margins across online channels, from the company headquartered in Bangalore. DataWeave's revenue optimization solutions help them expand market share and compete…

Price2Spy

Price2Spy is an online price monitoring, pricing analytics, and repricing tool developed by WEBCentric d.o.o. (a software development company), for eCommerce professionals. The tool launched back in 2011 and, according to the vendor, is currently used by more than 680 companies of…

Sku Grid

Sku Grid processes large number of product information per day (roughly 50mln items), analyzes that data and afterwards uses it to help its clients stay competitive in their respected marketplace, as well as having their price and stock information always up to date.Sku Grid works…

xSellco Repricer

xSellco's Repricer reacts to changes ecommerce competitors make in 90 seconds, so when competitors reprice or go out of stock, the software reacts immediately to get the user in the buy box.

Informed.co

Informed Software (formerly Appeagle) offers the Informed.co ecommerce pricing optimization solution.

netRivals

netRivals headquartered in Barcelona offers their software suite of price intelligence and optimization software solutions for ecommerce.

Revionics, from Aptos

Revionics is a SaaS solution for pricing, promotion, space and competitive insight for innovative retailers. Revionics helps retailers around the world gain a competitive edge by managing and optimizing their pricing, promotions, markdowns, and space. Revionics was acquired by Aptos…

Course5 Compete

Course5 Compete is an AI-based competitive intelligence (CI) platform that helps optimize the user's digital shelf and improve revenue through real-time, actionable insights & recommendations on the 5Ps of marketing – product assortment, pricing strategies, promotions effectiveness,…

PexaQuote

PexaQuote is a price reference platform providing European market based prices for PPA contracts in 17 markets and growing. Pexaquote presents clear pricing benchmarks for European wind and solar contracts across multiple structures and tenors. Renewables sellers and buyers utilise…

priceintelligence

Price Intelligence is a market data analysis software that uses data and AI models to help retailers and brands maintain transparency over the market.Retailers get an overview of the competitors to their assortment. And can automate their pricing process using repricing strategies.…

Quicklizard

Quicklizard’s AI-pricing optimization platform helps multichannel retailers automate and optimize their pricing and promotions.

PriceTweakers

PriceTweakers monitors competition in a fully automated way based on the Google Shopping' listings. They carry out a site to site matching, and if this is not possible, provide manual matching with the company's team of data experts that will monitor any website anywhere in the world.…

Skuuudle

Skuuudle provides retailers, distributors and brands of all sizes with price and product intelligence, to enable them to optimize margins and increase market share through data-driven decision making.

PriceQED

A data-driven approach for understanding the effects of pricing on promotional profitability priceQED helps estimate the price and promotional sensitivity of all items within a category. Simulate the promotional plan before execution to reduce risks. With priceQED, users can: Estimate…

Vistaar

Vistaar is a SaaS software provider that enables companies to optimize pricing, promotion, configuration, and rebate management. Their Smart Quote enables sales teams to quote in a “self-serve” manner. Using Smart Quote, sales can understand pricing options within established thresholds…

buynomics

buynomics helps to enable users to make better and faster decisions regarding a pricing and product portfolio. buynomics is a SaaS company operating in pricing- and product optimization. It employs large-scale simulation technologies to digitize customers and predict their purchase…

Cube RM

Cube RM offers a Revenue Management & Optimization software suite including a Tender management & CPQ system with integrated pricing guidance. It leverages Natural Language Processing and Machine Learning and software automation to help companies create and evaluate sales quotes…

PriceBeam

PriceBeam's cloud-based solution aims to give users scientific and precise insights into what the prices of their products should be. PriceBeam brings value to:- Optimizing existing prices vs competition- Setting prices for new products- Setting prices in new markets- Understanding…

Dealavo

Dealavo is a price monitoring and e-commerce data software for brands and e-shops. The tool is currently used by clients from over 24 countries, and monitoring more than 32 markets. Dealavo helps its customers with price optimization, strengthening distribution chains, and overall…

ShoppingScraper

ShoppingScraper offers real-time market assortment and pricing information without any coding skills. An eCommerce scraper, for scraping prices and real-time search results from web stores and markets like Google Shopping, Amazon and bol.com without coding knowledge. The web app…

Learn More About Pricing Optimization Software

What is Pricing Optimization Software?

Pricing optimization software are tools used by merchants selling products through eCommerce channels and websites, and provides a means of managing the pricing of product listings to gain a competitive edge. Popular techniques applied by price optimization tools are AI driven given the mathematical complexity involved. This software can analyze, manage and identify the best price points by methods such as analyzing data in the user’s Customer Relationship Management (CRM) system, which helps set consumer-specific pricing and offers features such as discounts and rebates. This method is also valuable for identifying customer reactions to price changes and specific price points.

Pricing Optimization Software gives a business insight into consumer behavior and reactions to prices so businesses can make the best pricing decisions possible. This may involve changing price strategies, generating custom prices for certain customer groups, changing contract terms, offering specific products during certain parts of the year, etc. Additionally, using this software gives the business a leg up in adjusting prices based on changes of behavior for consumer demand and the changes in value for certain products and/or services.


Businesses are created to generate a profit and the process of research to determine pricing points is not a new strategy. Pricing Optimization Software saves a business time analyzing the market and using algorithms to get the optimal return on the products offered. It is a crucial investment in maximizing overall revenue goals and profit in today's competitive market. This type of software is suitable to meet the requirements of all types and sizes of businesses.


Pricing Optimization Software Features


Most Pricing Optimization Software will contain the following features:


  • Alerts/Notifications

  • Benchmarking

  • Competitive Analysis

  • Competitor Price Tracking

  • Custom Pricing Rules

  • Dashboard

  • Dynamic Pricing

  • Market Data Analysis

  • Repricing Engine

  • Trend Analysis/Indicators

  • Website Monitoring


Pricing Optimization Software Comparison

With various Pricing Optimization Software to choose from, there are a few things to look out for when deciding which product to purchase. They include:


Type of Business: When selecting software, be sure it's geared toward your business so that it yields the best results. For example, Prisync is best suited for Shopify merchants, E-commerce businesses, and Magento stores. Competera, on the other hand, is best suited for omnichannel, multi-brand retailers with thousands of transactions per day.


Support/Training: All software should offer support and training for their consumers, and Pricing Optimization Software is no different. Whether you are doing online research or on a consultation call, it is important that support and training are offered. Additionally, upon purchasing the product, users should have access to training and learning resources. . Reading reviews from previous and current customers is another excellent way to learn about the amount of support and training a software offers.


Pricing Optimization Software Pricing Information


Pricing for these products depends on different variables, such as the size of your business and the number of features you’re interested in purchasing. Due to this complexity, some companies require an initial consultation call to receive a quote.


However, basic packages range from $19.95 to $59 per month, with premium subscriptions can be as high as $300 per month. Be sure the package is the right fit for your business type and size and that there are no extra hidden fees or expenses aside from these monthly costs.


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Frequently Asked Questions

What does Pricing Optimization Software do?

Pricing Optimization software allows eCommerce businesses to generate a price for a product or service that optimizes profit goals and stays competitive within the market. They are designed for predicting customer reaction to costs as well as the market forecast. Moreover, they’re an excellent alternative to the old ways of manually researching and calculating data to determine a price point for products and services.

What are the benefits of using Pricing Optimization Software?

There are several reasons why investing in Pricing Optimization Software can be beneficial:

  • Time saved calculating and researching the market to determine the optimal price.
  • Continuously being able to keep your prices competitive.
  • Being alerted when changes occur in the market and/or customer behavior.
  • Being aware of changes in competitors’ prices.

What are the best Pricing Optimization Software products?

Some of the more popular Pricing Optimization Software products include:


How much does Pricing Optimization Software cost?

The prices vary between different products and subscription plans. Basic packages usually fall between $19.95 to $59.99 per month. If you’re looking for more features and research results, premium packages may be listed anywhere between $120 to $300 per month. Be sure the package is the right fit for your business, and there are no extra hidden fees or expenses aside from these monthly costs.