1Channel

1Channel is a sales force automation platform for field sales teams in FMCG, pharma, manufacturing, retail and other distribution-led businesses. A web portal for admins and managers is paired with a mobile field app, so attendance, beat plans, store visits, order capture and reporting run on one connected platform.

Key capabilities

Attendance and beat planning

Field employees mark attendance in the mobile app with AI photo validation that matches a selfie against a reference image, and geofencing limits check-ins to configured locations. Admins build weekday beat plans with store-wise visit schedules for each employee, either individually or in bulk through Excel.

Store, product and order management

A single store master holds the territory hierarchy, GPS coordinates and channel classification such as General Trade, Modern Trade, Pharmacy, Kirana and Institution. Products follow a Brand, Category, Product and SKU hierarchy with a price master. Field teams capture unit sales, summary sales, demos, secondary sales and stock during each visit.

Visit tracking and questionnaires

Each store check-in captures GPS location and a store-front photo before an activity questionnaire opens. Radio, checkbox, dropdown, matrix and ranking questions are supported, mandatory questions block visit completion, and sensitive responses can be routed for manager approval.

Analytics, people and schemes

The report catalog includes more than 40 pre-built reports covering attendance, sales, visits and beat compliance, with a report builder for custom dimensions. Leave and expense claims route through the reporting hierarchy, and brand, category or SKU-based schemes are mapped to stores so they are visible to field teams during visits.

AI assistance

An AI assistant answers conversational lookups such as the day's beat plan or pending leave approvals, an AI journey planner orders store visits into a geographically efficient route, and AI-built coaching reports flag reps who need support.

Deployment and scale

The Android and iOS apps store beat plans, products and schemes locally and sync automatically when the device is back online. The vendor reports deployments of more than 200,000 users across over 40 countries, with onboarding, training and ongoing support included.