What is Retail Execution Software? Retail execution software is used primarily by consumer packaged goods (CPG) companies to assist with overseeing in-store activities. Professionals such as sales and merchandising strategists within the CPG companies are able to gain better communication and collaboration with retailers, allowing for better sales and profits. These tools are available as a single product or a multi-solution product. They are capable of integrating with other software ...
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Retail execution software is used primarily by consumer packaged goods (CPG) companies to assist with overseeing in-store activities. Professionals such as sales and merchandising strategists within the CPG companies are able to gain better communication and collaboration with retailers, allowing for better sales and profits. These tools are available as a single product or a multi-solution product. They are capable of integrating with other software products, such as Point of Sale (POS) systems and Trade Promotion Management software.
Retail execution software also helps field sales professionals manage data. Additionally, it can help provide insight and forecastability into future sales. Retail execution software stays in compliance with any new rules or policies.
Retail execution software includes the following identifiable features:
When comparing products, consider these factors:
The price of retail execution software is determined by features, packaging options, and the number of users. Most vendors offer starter, standard, business, and advanced packages. Expect to either pay per user, usually ranging from $5 to $10, or annually, which costs $80 to $400 per month. Some products offer a free trial or a demo that explains the different features and package options.
