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1plusX GmbH

1plusX GmbH

Overview

What is 1plusX GmbH?

1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution…

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Pricing

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What is 1plusX GmbH?

1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution supports…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is 1plusX GmbH?

1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution supports publishers in monetizing their inventory and optimizing advertisers’ marketing performance through data.


1plusX boasts helping the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company aims to reinvent ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.


1plusX offers a data management platform that aims to enable users to deliver the right content, messaging and ads to the right user at the right time.

The product:

  • Gives actionable insights and predictions about users and digital assets.

  • Is based on a real-time processing pipeline to fulfill the highest quality, performance and security needs.

  • Allows data and insights to remain exclusively one's own, and not shared with other customers.

  • Is fully GDPR compliant.

1plusX GmbH Features

Data Collection Features

  • Supported: Collection of first-party data
  • Supported: Collection of third-party data
  • Supported: Access to Third-party Data Providers

Data Classification Features

  • Supported: Audience taxonomy
  • Supported: Tag Management
  • Supported: Data Analysis Dashboard

Ad Network Integration Features

  • Supported: Data Transfer
  • Supported: DSP integration

DMP Analytics Features

  • Supported: Campaign Analytics
  • Supported: Audience Analytics

Additional Features

  • Supported: Audience Expansion (Lookalike modeling)
  • Supported: Campaign Performance
  • Supported: Semantic Targeting
  • Supported: Custom Data Lake
  • Supported: Cross-Device

1plusX GmbH Integrations

1plusX GmbH Competitors

1plusX GmbH Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
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Reviews

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