Overview
What is 1plusX GmbH?
1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution…
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- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is 1plusX GmbH?
1plusX helps publishers and advertisers to take control of their first-party assets with a real-time data management, data clean room, and CTV solutions converge that help customers engage their audiences with more meaningful and personalized content and advertising. The solution supports publishers in monetizing their inventory and optimizing advertisers’ marketing performance through data.
1plusX boasts helping the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company aims to reinvent ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.
1plusX offers a data management platform that aims to enable users to deliver the right content, messaging and ads to the right user at the right time.
The product:
Gives actionable insights and predictions about users and digital assets.
Is based on a real-time processing pipeline to fulfill the highest quality, performance and security needs.
Allows data and insights to remain exclusively one's own, and not shared with other customers.
Is fully GDPR compliant.
1plusX GmbH Features
Data Collection Features
- Supported: Collection of first-party data
- Supported: Collection of third-party data
- Supported: Access to Third-party Data Providers
Data Classification Features
- Supported: Audience taxonomy
- Supported: Tag Management
- Supported: Data Analysis Dashboard
Ad Network Integration Features
- Supported: Data Transfer
- Supported: DSP integration
DMP Analytics Features
- Supported: Campaign Analytics
- Supported: Audience Analytics
Additional Features
- Supported: Audience Expansion (Lookalike modeling)
- Supported: Campaign Performance
- Supported: Semantic Targeting
- Supported: Custom Data Lake
- Supported: Cross-Device
1plusX GmbH Integrations
- AppNexus
- Verizon Media DSP
- Adform FLOW
- Tapad
- Drawbridge (discontinued)
- Alexa Internet (discontinued)
- Google Analytics
- Doubleclick for Publishers (DFP)
- Doubleclick Bid Manager (DBM)
- Adition
- Improve Digital
- AddThis
1plusX GmbH Competitors
- Adobe Audience Manager
- Lotame
- Salesforce DMP (formerly Krux)
- Oracle DMP (Bluekai)
1plusX GmbH Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |