Name: 1plusX GmbH
Rating: 10 (1 reviews)
Author: 1plusX GmbH

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

PHP Frameworks

Development

Learning Management

Education

Business Intelligence (BI)

Collaboration

Demand Planning

Enterprise Content Management

Enterprise Feedback Management

Facility Management

Knowledge Management

Payment Facilitation

Enterprise

Accounting

Blockchain Payments

Cryptocurrency Wallets

Hedge Fund

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Change Management

Cloud Storage

Embedded Database

Endpoint Security

Fraud Detection

Function as a Service (FaaS)

Graph Database

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

Network Attached Storage

Network Performance Monitoring

Object Storage

Privileged Access Management

Rack Servers

Storage as a Service (STaaS)

Technology Business Management

Value Stream Management

Website Hosting

Information Technology

A/B Testing

Account-Based Marketing (ABM)

Ad Serving & Retargeting

All-in-One Marketing

Contact Management

Content Management

Creative Management

Customer Advocacy

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Translation

Web Analytics

Marketing

Project Management

Video Conferencing

Professional Services

Auction Software

Customer Relationship Management (CRM)

Headless eCommerce

Lead Management

Sales Incentive Compensation Management

Sales

Data-Centric Audit Protection (DCAP)

Database Security

Operational Technology (OT) Security

Security

Aviation

Civil Engineering

Computer-Aided Manufacturing (CAM)

Healthcare Learning Management

Lease Management

Vendor Neutral Archive (VNA)

Vertical-Specific

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1plusX GmbH

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

At 1plusX, we empower publishers and advertisers to take control of their first-party assets to drive business results. Our real-time data management, data clean room, and CTV solutions converge to help customers engage their audiences with more meaningful and personalized content and advertising. We support publishers in monetizing their inventory and optimize advertisers’ marketing performance through data. So far, we’ve enhanced the marketing performance of companies around the world including Axel Springer, BI Garage, Le Figaro, South China Morning Post, and Tegna. And now part of TripleLift as of March 2022, the advertising technology company reinventing ad placement at the intersection of creative, media and data, we’re bringing publishers and marketers the most viable solution for the privacy-centric era of advertising.

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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Data Management Platforms (DMP)

1plusX GmbH

Overview

What is 1plusX GmbH?