ActiveConversion

ActiveConversion is an Account-Based Marketing (ABM) platform tailored for B2B companies operating in the industrial, manufacturing, and energy sectors. The platform leverages data-driven insights to generate and nurture sales leads, optimize the sales funnel, and drive revenue opportunities. ActiveConversion caters to small to large-sized B2B companies and is utilized by marketing directors, sales managers, business development managers, as well as industrial, manufacturing, and energy companies.

Key Features

Account-Based Marketing (ABM) Platform: ActiveConversion is an ABM platform designed specifically for B2B companies in the industrial, manufacturing, and energy sectors. It utilizes data-driven insights to generate and nurture sales leads, optimize the sales funnel, and drive revenue opportunities.

AdCONNECT: AdCONNECT is a data-driven advertising technology offered by ActiveConversion. It is designed for industrial, manufacturing, energy, and other B2B companies. The technology aims to generate a conversion rate of 50% or higher and deliver a 10-30X ROI over conventional marketing campaigns. It helps reach the target market through niche and targeted publications, translating digital advertising into actionable sales intelligence.

Seamless Integrations with Leading Marketing Applications: ActiveConversion offers seamless integrations with top marketing applications, ensuring effortless connectivity and improved marketing efficiency. These integrations enhance the overall marketing ecosystem and streamline workflows.

Managed Software & Services: ActiveConversion provides managed software and services to support and optimize sales and marketing efforts. The company offers a team of marketing operations experts who work in collaboration with the client's team to create actionable go-to-market strategies. The managed services help fill the sales pipeline, improve lead assignment and follow-up, and expedite the closing process.

Real-Time Intelligence & Permanent Attribution: ActiveConversion's platform provides real-time intelligence on prospect activity. It displays live data and can even send email notifications to specific team members when key prospects engage. The data includes campaign attribution, allowing users to track the effectiveness of their advertising investments.

Predictive Analytics & Scoring: ActiveConversion's platform incorporates predictive analytics to score leads based on their level of purchase intent and potential to become sales opportunities. The predictive analytics feature improves forecasting, streamlines sales processes, and helps users understand what strategies are effective.

Active Catalog Plugin: ActiveConversion offers the Active Catalog WordPress plugin. This plugin enables industrial B2B companies to organize and display their product catalog on their website. It simplifies the process of listing products, providing customers with an easy way to find the products they are looking for. The plugin supports the addition of spec sheets, brochures, manufacturer information, and pricing for each product.

Cross-Domain Data Sharing for Publishers: ActiveConversion provides publishers with a cross-domain data sharing solution. This solution allows publishers to gain visibility into attribution and track the effectiveness of their content and ads. Publishers can analyze which content drives the most engagement and tie results back to specific ads. The solution also enables publishers to monetize their digital content by providing lead generation capabilities.