Name: ActiveConversion
Price: 395 USD
Author: ActiveConversion

Help Desk

Web and Video Conferencing

Customer Support

Mind Mapping

Mobile App Development

Push Notifications

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Embedded Business Intelligence (BI)

Org Chart

Procurement

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Credentialing

HR Management

Payroll

Professional Employer Organizations (PEO)

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Compliance Consulting

Cybersecurity Consulting

Data Virtualization

Dynamic Application Security Testing (DAST)

Electronic Data Interchange (EDI)

Fraud Detection

HTML Editors

IT Service Management (ITSM)

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Network Performance Monitoring

Password Management System

Relational Databases

Remote Monitoring and Management

Software Defined Networking (SDN)

Traffic Switching

Virtual Private Network (VPN)

Virtualization Management

Voice Recognition

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Email Marketing

Heatmap and Session Recording

Landing Page

Marketing Automation

Marketing Resource Management

Mobile Marketing

Presentation

Social Login

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Antivirus

User and Entity Behavior Analytics (UEBA)

Security

Auto Repair

Equation Editors

Insurance Agency Management

Legal Research

Library Management

OSS/BSS (Operations Support/Business Support)

Real Estate Property Management

Vertical-Specific

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ActiveConversion is an Account-Based Marketing (ABM) platform tailored for B2B companies operating in the industrial, manufacturing, and energy sectors. The platform leverages data-driven insights to generate and nurture sales leads, optimize the sales funnel, and drive revenue opportunities. ActiveConversion caters to small to large-sized B2B companies and is utilized by marketing directors, sales managers, business development managers, as well as industrial, manufacturing, and energy companies.

## Key Features

**Account-Based Marketing (ABM) Platform**: ActiveConversion is an ABM platform designed specifically for B2B companies in the industrial, manufacturing, and energy sectors. It utilizes data-driven insights to generate and nurture sales leads, optimize the sales funnel, and drive revenue opportunities.

**AdCONNECT**: AdCONNECT is a data-driven advertising technology offered by ActiveConversion. It is designed for industrial, manufacturing, energy, and other B2B companies. The technology aims to generate a conversion rate of 50% or higher and deliver a 10-30X ROI over conventional marketing campaigns. It helps reach the target market through niche and targeted publications, translating digital advertising into actionable sales intelligence.

**Seamless Integrations with Leading Marketing Applications**: ActiveConversion offers seamless integrations with top marketing applications, ensuring effortless connectivity and improved marketing efficiency. These integrations enhance the overall marketing ecosystem and streamline workflows.

**Managed Software & Services**: ActiveConversion provides managed software and services to support and optimize sales and marketing efforts. The company offers a team of marketing operations experts who work in collaboration with the client's team to create actionable go-to-market strategies. The managed services help fill the sales pipeline, improve lead assignment and follow-up, and expedite the closing process.

**Real-Time Intelligence & Permanent Attribution**: ActiveConversion's platform provides real-time intelligence on prospect activity. It displays live data and can even send email notifications to specific team members when key prospects engage. The data includes campaign attribution, allowing users to track the effectiveness of their advertising investments.

**Predictive Analytics & Scoring**: ActiveConversion's platform incorporates predictive analytics to score leads based on their level of purchase intent and potential to become sales opportunities. The predictive analytics feature improves forecasting, streamlines sales processes, and helps users understand what strategies are effective.

**Active Catalog Plugin**: ActiveConversion offers the Active Catalog WordPress plugin. This plugin enables industrial B2B companies to organize and display their product catalog on their website. It simplifies the process of listing products, providing customers with an easy way to find the products they are looking for. The plugin supports the addition of spec sheets, brochures, manufacturer information, and pricing for each product.

**Cross-Domain Data Sharing for Publishers**: ActiveConversion provides publishers with a cross-domain data sharing solution. This solution allows publishers to gain visibility into attribution and track the effectiveness of their content and ads. Publishers can analyze which content drives the most engagement and tie results back to specific ads. The solution also enables publishers to monetize their digital content by providing lead generation capabilities.

Increased Conversion Rates: Several users have found ActiveConversion to be a valuable tool for increasing conversion rates. They have reported significant improvements, with one user mentioning a 23% increase in just two months. This positive outcome demonstrates the effectiveness of the software in helping businesses generate more leads and ultimately drive more sales.

Integrated Features: Many reviewers appreciate the integration of multiple features into one platform offered by ActiveConversion. This comprehensive approach allows them to efficiently accomplish various marketing tasks without the need for multiple tools or platforms. By having everything in one place, users can save time and streamline their marketing efforts.

Advanced Tracking and Analytics: Users highly praise ActiveConversion for its ability to track the success or failure of specific ad campaigns. The detailed insights provided by the software help users better understand the performance of their advertising efforts and make informed decisions on budget allocation. This feature empowers businesses to optimize their marketing strategies effectively, resulting in improved ROI and overall campaign success.

Clunky User Interface: Some users have found the user interface of ActiveConversion to be clunky in certain areas, which has impacted their overall experience with the software.

Slow Technical Support: Several reviewers have mentioned that the technical support provided by ActiveConversion can be slow to respond, resulting in frustration for users who require immediate assistance.

Delayed Reporting: Users have reported that the once-daily report on website hits provided by ActiveConversion is often received hours or even a day or two later than leads received through other channels, leading to outdated leads being assigned.

ActiveConversion has proven to be a versatile and valuable tool for businesses seeking to boost conversions and streamline their marketing efforts. Users have praised the software for its ability to assist with leads and sales conversions, making it a go-to solution that eliminates the need for hiring an expensive team of experts. The platform's well-designed interface and excellent support have been highly regarded by users.

One of the key use cases of ActiveConversion is its effectiveness in online marketing campaigns and web page design. The software has produced tangible results, helping businesses diversify their customer bases and increase website traffic. Additionally, ActiveConversion simplifies prospecting by converting raw IP data into company names and locations, making it easier for marketers to identify potential leads. Users with small to mid-size companies have found ActiveConversion to be particularly suited for their needs compared to other marketing automation packages.

Furthermore, ActiveConversion has addressed a gap in users' marketing systems by providing ongoing service and quick issue resolution. The software's regular reports and responsiveness have been invaluable in increasing website traffic and quote requests. One-person marketing departments have also benefited from ActiveConversion's ability to manage Google AdWords, SEO, and email programs, making their jobs more manageable.

Overall, users agree that ActiveConversion is a valuable tool that not only delivers results but also offers exceptional customer service. It has become an integral part of many businesses' marketing strategies, providing valuable web tracking data while simultaneously addressing compatibility issues. With its ease of use and comprehensive features, ActiveConversion continues to be a go-to solution for businesses of all sizes looking to optimize their marketing efforts now and in the future.

Basic

LoopFuse (discontinued)

Starter

Team

Growth

Teamgate CRM

ActiveConversion

Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. 

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

Social engagement

The software can facilitate and track engagement with customers via social channels.

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Marketing automation

The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

Compensation management

The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

Platform

Mobile access

Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

ActiveConversion

Overview

What is ActiveConversion?