Still an industry standard but not for long.
Use Cases and Deployment Scope
We have a small team enterprise plan for key designers in our group to access the Adobe Creative Cloud suite to support learning design. We utilize image editing and graphic design for visual aids, layout work for instructional documents, and video tools for tutorials. Firefly has become a regular part of our process for generating custom imagery and graphics, which reduces the time we'd otherwise spend sourcing stock photos or commissioning illustrations for material that's often fairly niche in our industry. The core business problem this solves is how to produce professional-looking training content without a dedicated creative department.
Pros
- Central app to download apps, manage fonts and team assets.
- Regular updates to product features to maintain the industry standard.
- Interoperability between applications with round-trip file management.
Cons
- Customer Service is disjointed and annoying. The account is constantly changing managers, and they don't log any previous communication.
- Easy to upgrade, but not downgrade through the admin portal.
- Increasing subscription prices make it hard to justify staying, especially with increased competition.
Return on Investment
- Decent allotment of AI credits for generative work in Firefly, but they can be used up quickly with video work.
- Yearly increases in subscription cost with only expected feature improvements.
- Empowers individuals to create their own assets instead of outsourcing or licensing.
Usability
Alternatives Considered
DaVinci Resolve, Canva, Affinity Photo and Affinity Designer
