There are many hidden gems in Adobe Express for Marketers.
Use Cases and Deployment Scope
The one thing no one talks about. Adobe may have forgotten that it even exists. The Calendar. I like to use Adobe Express every day in the web and mobile app creating the social media graphics, posts, videos, shorts for my platforms, but what I really love is how easy it is to schedule posts only one or two days a week. It saves a lot of time and is easy to use for posting to multiple platforms at once, as it integrates with Facebook, Instagram, Twitter, LinkedIn, and TikTok!
Pros
- Scheduling posts. OMG, it is one place on the web and app for me to schedule upcoming posts.
- Posting to several platforms at one time. From FB, to IG, to TikTok, and LinkedIn. It's a great assistant to have by your side every day.
- Editing on the go with the app on my phone, capturing and editing content in real time.
Cons
- Loading projects. When producing content on the go, speed is very necessary. We need our projects to load fast so we can create, edit, and post right away.
- Stop changing the UI layout. We get used to a workflow and from web to app and even back on the web, there are slight differences that slow our tempo.
- Sometimes projects are created by other apps, like Project Aqua and Squirrel. Why are they in Express as a project?
Return on Investment
- Fortunately for us, we work with many nonprofits, so the ROI is all return. The focus is on education and impact, and we can accomplish both.
- The onboarding for Adobe Express is easy: it gets someone into the ecosystem and into creating right away, so it saves time and is a great return on investment.
- We can hit business objectives effectively when everyone can see the designs, templates, and AI-assisted tools to create.
Alternatives Considered
Canva, Affinity Designer and Affinity Publisher
Other Software Used
Canva, Affinity Designer, Affinity Publisher
