I mostly use it to create images that I cannot acquire on royalty free image sites like Deposit Photos. I typically upload a test image for reference and then work with the app to generate something that will produce what I need. It has been hit or miss in terms of accuracy.
Pros
Easy to get started
Simply to use and make edits
Easy to see variations
Cons
Prompting is an art and takes some time to improve
The reality of the images can be hit or miss, such as details like hands or too many legs
I would like to see an easier way to upload a reference image and see outputs similar to what I uploaded.
Likelihood to Recommend
I typically upload a test image for reference and then work with the app to generate something that will produce what I need. It has been hit or miss in terms of accuracy. There is a need to create very realistic images. Things that are close to existing products by need to be adapted to different environments.