Adobe Journey Optimizer B2B Edition

Journey Optimizer B2B Edition uses AI to intelligently engage and qualify buying groups within target accounts. It lets your teams generate higher quality pipeline, design better acquisition, expansion, and retention strategies, and creates shared insights across sales and marketing teams.

Marketers can use AI to build and personalize journeys for accounts and buying groups across paid and owned channels to increase engagement while automating the qualification process. Additionally, teams can visualize and design customized visual multistep journeys for each buying group and buying group member based on role, account, product interest, and lifecycle stage.

From there, the application can automate account and buying group progression through these journeys with real-time engagement triggers, qualification scoring, and an extensive library of journey actions.