Name: Adobe Journey Optimizer B2B Edition
Author: Adobe

Help Desk

Web and Video Conferencing

Customer Support

AI Chatbot

Continuous Integration

Mind Mapping

Development

Attendance Tracking

Higher Education

Education

Business Intelligence (BI)

Case Management

Collaboration

Document Generation

File Sharing

Enterprise

Accounting

Financial Close

SaaS Spend Management

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

Diversity, Equity, and Inclusion (DEI)

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Dynamic Application Security Testing (DAST)

Fraud Detection

High Availability Cluster

Hyper-Converged Infrastructure

In-Memory Databases

Integration Platform as a Service (iPaaS)

M2M Application Development

Network Performance Monitoring

Network Virtualization

Remote Support

Security Validation

Software Defined Storage (SDS)

Static Application Security Testing (SAST)

Storage Area Network

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Consumer Ratings & Reviews

Content Management

Customer Reference Management

Email Marketing

Marketing Automation

Marketing OS

Mobile Marketing

Public Relations (PR)

Retail Media Advertising

Sales and Marketing Automation

Social Login

Social Media Management

Social Media Publishing

Survey & Forms Building

Technology Review

Video Streaming

Web Analytics

Webinar

Marketing

Email Signature

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Insider Risk Management

Secure Service Edge (SSE)

Security

Catering

Equation Editors

Forestry

Intelligent Document Processing

Law Practice Management

Moving Software

Practice Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

TeamWise

TrogonSoft

ADP Vantage (legacy)

Discontinued Products

HR Suite by HR Cloud

HR CLOUD, INC

SutiHR

Sutisoft

Zoho People

Zoho

TriNet HR Plus

TriNet

Oracle PeopleSoft HCM

Oracle

Paylocity

Workday Human Capital Management

Workday

People First

Tech Cares 2025

Adobe Marketo Engage

Adobe Journey Optimizer B2B Edition is an application that lets marketing and sales teams orchestrate account-based experiences and qualify buying groups for specific products across the entire customer lifecycle.

Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.

Folloze

Microsoft Dynamics 365 Marketing is an integrated marketing management solution for marketing operation, planning, execution, and analytics across all channels—digital, social, and traditional. Capabilities include marketing resource management, multichannel campaign management, lead management, sales collaboration, social marketing, and marketing analytics. 

Microsoft acquired MarketingPilot, an SMB-focused marketing automation product, in 2012. MarketingPilot IMM (integrated marketing management) is the precursor to Microsoft Dynamics Marketing.

Pricing starts at $125 to $200 per month per user.

Microsoft Dynamics 365 Marketing

Adobe Journey Optimizer B2B Edition

Customer Journey Mapping

Adobe is changing the world through digital experiences. For more than two decades, Adobe has been at the heart of making engaging experiences happen, and we fuel the content creation and delivery ecosystem in a way no other technology company can.  

Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was touched by Adobe technology. Our tools and services enable our customers to create groundbreaking digital content, deploy it across media and devices, and then continually measure and optimize it based on user data. By providing complete solutions that combine digital media creation with data-driven marketing, we help businesses improve their communications, strengthen their brands, and ultimately achieve greater business success.

Adobe's business is focused on  the opportunities in two key growth markets—Digital Media and Digital Marketing.

Digital Media
Adobe's content authoring solutions lead the industry, enabling our customers to more effectively produce, distribute, and monetize digital content. 

Digital Marketing
Adobe delivers the most innovative solutions for optimizing marketing campaigns and maximizing return on every marketing dollar.

Adobe

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Home

Customer Journey Mapping Tools

Adobe Journey Optimizer B2B Edition

Overview

What is Adobe Journey Optimizer B2B Edition?