What is Adobe Mix Modeler?
Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts.
Adobe Mix Modeler is a marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and plan marketing budget allocations across paid, earned, and owned channels.
Key Features
- Unified marketing measurement - Unify ROI measurement and planning across channels—whether online or offline – by connecting and integrating summary- and touchpoint-level data analysis. Using patent-pending, bi-directional transfer learning technology that integrates multi-touch attribution (MTA) and marketing mix modeling (MMM) methodologies, unlock consistent, comprehensive measurement insights.
- Marketing measurement models – Provides users the ability to customize AI- and ML-powered models for unique business characteristics and objectives, improving relevancy and forecasting for optimal marketing mix and budget allocations. Its UI workflows also make it possible to quickly adapt to business and market changes by re-training models and re-scoring the latest marketing data to produce insights that match current market realities.
- Marketing scenario planning - Generate, compare, and adjust multiple marketing plans to forecast the results of varying scenarios directly in the UI — empowering your team to make confident, expedited marketing investment decisions.
- In-flight optimizations – Performance-to-plan reporting dashboards help marketers monitor up-to-date marketing performance and make data-driven, in-flight optimizations during campaigns that boost ROI.
Categories & Use Cases
Videos
Screenshots
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Screenshot of unified marketing sources. Connect all relevant data sources — including aggregate and event-level data —through a single, AI-driven system. This offers comprehensive measurement and precise channel attribution, so that a marketing budget can be based on holistic results, total incremental ROI, and impact across channels.
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | Chinese Simplified, Chinese Traditional, English, French, German, Italian, Japanese, Korean, Portuguese (Brazil) |
FAQs
What are Adobe Mix Modeler's top competitors?
Analytic Partners, Nielsen Ad Intel, and Neustar Localeze are common alternatives for Adobe Mix Modeler.