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Veeva CRM

Score7.1 out of 10

22 Reviews and Ratings

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What is Veeva CRM?

Veeva CRM is an enterprise customer relationship management application for pharmaceutical, biotech, consumer health, and animal health companies. CRM supports field sales and medical teams, including primary care, specialty care, key accounts, retail sales, and medical science liaisons.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Veeva CRM has to offer, as determined by TrustRadius' reviewers.
Based on 22 ratings of Veeva CRM's features
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Top Performing Features

  • Customer data management / contact management

    The software acts as a single source for all customer data and enables users to access that data efficiently.

    Category average: 8.6

  • Integration with email client (e.g., Outlook or Gmail)

    Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

    Category average: 8.3

  • Contract management

    Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

    Category average: 7.9

Areas for Improvement

  • Social data

    The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

    Category average: 7.8

  • Territory management

    Users can defines salesperson territories based on customer or market characteristics.

    Category average: 7.3

  • Custom objects

    Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

    Category average: 8.2

Reviews

What users are saying about Veeva CRM.
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Veeva CRM - End User View

Incentivized
Adhiyaman Sivakumar
Senior SAP Basis Consultant in Information Technology at Merck Sharp & Dohme Co, Inc. (10,001+ employees employees)

Use Cases and Deployment Scope

We use Veeva CRM in a US-based Pharma organization. We use the CRM tool to connect with Medical Reps, Sales Executives, and the planning teams. They use the application for strategic sales planning using its dashboard.

Pros

  • Commercial Cloud
  • Sunrise UI
  • Multi device support from browser, iOS devices

Cons

  • Closed Loop Marketing
  • Inventory Monitoring
  • Order Management

Return on Investment

  • Veeva CRM provides more precise and effective customer engagement which makes the organization/project management to well plan the interactions and deliver better customer experiences.

Alternatives Considered

Salesforce CMS

Other Software Used

Salesforce CMS

Veeva CRM for pharma companies

Incentivized
Verified User
Partner in Information Technology (51-200 employees employees)

Pros

  • Good iPad version of the product - easy to install, navigate and synchronise (virtually real time, unlike some other solutions out there)
  • As Veeva CRM has been pretty much de facto pharmaceutical CRM, there are many 3rd party solutions that integrate well with Veeva
  • It's built of Salesforce platform, which may not offer the prettiest of the UIs out there but it is pretty robust.

Cons

  • The UI is a bit outdated and the system is somewhat lacking flexibility overall
  • The reporting functionalities are very limited - it's great to gather data but a 3rd party solution is needed to get some meaning out of it
  • Pricing. Veeva are big and therefore not that flexible. This does not make them the most small/midsize customer friendly

Return on Investment

  • Oftentimes it is the field sales force that heavily influence the choice of the CRM solution. It appears that many of our field sales force prefer Veeva. Happy reps = more actively used CRM = clearer understanding of the reps' activities.
  • Veeva offer 2 implementation versions - out of the box implementation (around 6-8 weeks to install) and 'all singing, all dancing' implementation (based on the length of your specific string). You can pick one and therefore influence your ROI accordingly.
  • Again, as Veeva CRM is pretty much a de facto CRM solution, this is good for scalability if/when rolling it out across multiple regions/branches

Alternatives Considered

Salesforce.com

Other Software Used

ServiceNow, Hornbill Supportworks ITSM, Changepoint

Veeva CRM Review

Verified User
Contributor in Marketing (1001-5000 employees employees)

Pros

  • Easily accessible with any devices such as ipads, iphones and desktop
  • Data mining - system provides insightful information to users which are targeted for each customer
  • Increases productivity of field staffs

Cons

  • There is no offline version of the app so it is hard for field staffs to access where internet connectivity is not strong
  • Can be expensive specially for a smaller company as it is based on SAAS platform

Return on Investment

  • The system has allowed our field staff to be more efficient
  • Target marketing based on the data analytics

Alternatives Considered

HubSpot CRM

Other Software Used

Clio, HubSpot CRM

Veeva Medical

Incentivized
Verified User
Program Manager in Information Technology (11-50 employees employees)

Pros

  • iPad views are easy to navigate
  • Sharing of media within platform helps keep record of what materials were used in the interactions
  • Data extraction via API is easy

Cons

  • Configuration flexibility specific to Medical continues to be a challenge to differentiate from Commercial
  • Standardization of permissions and customization across teams
  • Pricing

Return on Investment

  • Credible activity reports to share with other stakeholders
  • Tracking strategic relationship management against goals of team
  • Feedback from field easily captured to bring insights back into company

Alternatives Considered

Salesforce.com