Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Cat avg: 7.7
Top Performing Features
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Cat avg: 6.9
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Cat avg: 7.5
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Cat avg: 7
Worst Performing Features
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Cat avg: 6.3
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Cat avg: 7.5
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Cat avg: 7
Adzooma Features from Reviews
Ad Campaigns
Features related to creating and deploying ad campaigns.
8.2+20%
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 7.7
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 7.5
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 7
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 6.3
Social advertising
Advertising on social media platforms like Facebook, LinkedIn, etc.
Category average: 5.4
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
9.6+37%
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 6.9
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 7.5
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 7.2
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 7
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.5
Ad Auctions
Allows users to bid for ad space for search results based on specific keywords.
10+28%
Ad bidding
Automated bidding based on budget parameters and the click or conversion likelihood of an ad.
Category average: 7.8
Adzooma Features from the Vendor
Additional Features
Vendor-contributedAdjust Desktop/Mobile/Tablet Bids
Increase/Decrease Keyword Bids
Opt-in to Mobile Traffic
Test New Advert Headlines
Apply a Shared Negative Keyword List
Add a Call Extension
Pause Underperforming Keywords
Add a Callout Extension
Remove Duplicate Keywords
Change Budget Delivery Method
Remove Negative BMM Keywords
Add Location Targeting to a Campaign
Replace Standard Text Ads
Change Serving Rotation Settings for an Advert
Add a Site Links Extension
Apply an Ad Schedule
Fix a Spelling or Grammatical Mistake
Create a Re-marketing Campaign
Add a Structured Snippet Extension
Enable Data-Driven Attribution (DDA)
Pause Underperforming Adverts
Enable Campaigns
Mobile-only campaign automation
Enable Ad Groups
Create single keyword ad groups
Install a Re-marketing and Conversion Tag
Landing page speed and usability warnings
Enable Search Network
In-app, SMS and email notifications
Increase Campaign Daily Budget
Support for multiple advertising accounts
Change Location Targeting Settings for Campaign
Sort, filter and organise Opportunities
Improve Mobile Experience of Landing Page
Create automation rules
Add New Keywords
Downloadable custom reports
Create a Shared Negative Keyword List
Single-click campaign management