Affinity CRM

Score9.2 out of 10

53 Reviews and Ratings

Community insights

TrustRadius Insights for Affinity CRM are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Seamless Integration with Gsuite Gmail: Several users have expressed their satisfaction with Affinity's seamless integration with Gsuite Gmail, allowing for easy access to social media and news mentions of target companies and individuals. This feature has significantly enhanced their ability to gather relevant information efficiently.

User-Friendly Presentation of Information: Many reviewers have praised Affinity for its user-friendly manner of presenting information. The software's intuitive design and navigation make it easy for users to understand and organize data effectively, resulting in improved productivity.

Ease of Use and Well-Designed User Interface: Numerous users have appreciated the ease of use offered by Affinity's well-designed user interface. They find it intuitive and easily adaptable for tasks such as manipulating colors, editing photos, and performing graphic design tasks effectively.

Reviews

4 Reviews

Simple and Effective Application

Rating: 9 out of 10

Incentivized

October 20, 2021

Use Cases and Deployment Scope

It is being used across our organization as a CRM. It does a good job of keeping potential clients, existing clients, and everything in between organized. Entering information is easy. It also tracks all interaction that occur between interested parties.

Pros

Organization
Data Housing
Exporting Data

Cons

Sometimes interacting with a large data set is a little buggy, i.e. choppy when navigating the page.
It would be nice to have a feature, where the status of an opportunity changes automatically when a certain thing happens. For instance, when I send a cold email, the status of a prospect would change from "identified" to "contacted."

Likelihood to Recommend

It is well suited to be used as a CRM. It is also good at keeping track of interactions with prospects automatically. It is extremely customizable too. To me, it seems like a supercharged spreadsheet that keeps track of the things that would be too time consuming to do manually.

Greg Antonelli

Investor Realtions Senior Associate at Altriarch Capital Management (11-50 employees)

Vetted Review

1 year of experience

Affinity Lets You See Your Teams Relationships and Interactions

Rating: 10 out of 10

Incentivized

April 23, 2021

Use Cases and Deployment Scope

Affinity is used to manage all of our relationship data points so we can clearly see all of the data and create reports to better help us conceptualize communication within our organization

Pros

See entire teams relationships and interactions
360 rolodex with relationship context

Cons

Could use a more modern UX
Would like to see lower prices

Likelihood to Recommend

If automation is important to your business, Affinity is the tool for you. You can clearly see every interaction your team has had throhgouht the tracking history in real-time.

Verified User

Administrator (1-10 employees)

Vetted Review

3 years of experience

Affinity is the Best CRM for Venture Capital Firms

Rating: 10 out of 10

Incentivized

June 5, 2019

Use Cases and Deployment Scope

I have been using Affinity for almost a year and love the product. We are a venture capital firm and I use affinity to manage my relationships with prospective investments and other investors. Using their lists features, I can easily create list and sort by priority, location, status, when I have last contacted them, etc. The seamless integration with Outlook makes and smart features make the data entry part of this easier than any other CRM that I have seen.

Pros

Outlook Integration
Easy to Use Design
Easy exporting of data
Allies with other contacts is a cool feature

Cons

More prompts to update and sort new connections
More visual appeal on each listing on a list
An Outlook desktop app plugin

Likelihood to Recommend

Very well suited for venture capital or any firm where you are managing a lot of stakeholders that are in different groups.

Andrew Bouldin

Principal in Finance and Accounting at FCA Venture Partners (1-10 employees)

Vetted Review

1 year of experience

Intel For Target Companies and Individuals

Rating: 8 out of 10

Incentivized

February 7, 2019

Use Cases and Deployment Scope

Nudge.ai is being used by sales and business development. It is a great source of intel on target companies and individuals. The daily email is reviewed for social media or news mentions, which can then be used in outreach to the prospect. Something like, "Congratulations on being named an employee of the year," gives us a great way to stay connected and top of mind.

Pros

Locates social media and news mentions of target companies and individuals
Integrates seamlessly with Gsuite Gmail
Info is presented in a very user-friendly manner

Cons

The Gsuite add-on can be a little intrusive in that it takes up screen real estate
Web dashboard is a little busy, so it can be overwhelming out the gate
Some of the features are only available with the paid subscription—giving a "taste" would be helpful in assessing whether to pay or not

Likelihood to Recommend

Nudge.ai is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using Nudge.ai in that environment. Nudge.ai is easy to use, so the onboarding and ramp-up time is quick.

Tom Wondra

Consultant / Senior Account Executive in Sales at Givenly (1-10 employees)

Vetted Review

1 year of experience

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