Intel For Target Companies and Individuals
February 07, 2019

Intel For Target Companies and Individuals

Tom Wondra | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version (legacy)

Overall Satisfaction with Affinity is being used by sales and business development. It is a great source of intel on target companies and individuals. The daily email is reviewed for social media or news mentions, which can then be used in outreach to the prospect. Something like, "Congratulations on being named an employee of the year," gives us a great way to stay connected and top of mind.


  • Locates social media and news mentions of target companies and individuals
  • Integrates seamlessly with Gsuite Gmail
  • Info is presented in a very user-friendly manner


  • The Gsuite add-on can be a little intrusive in that it takes up screen real estate
  • Web dashboard is a little busy, so it can be overwhelming out the gate
  • Some of the features are only available with the paid subscription—giving a "taste" would be helpful in assessing whether to pay or not
  • Haven't quantified, but saves hours of personal time researching.
  • Keeping contacts/prospects top of mind keeps them from slipping away, so helps to avoid loss of revenue.
  • Brings contacts/companies not on your target list into view, so adding pipeline and potential revenue. is in a fairly unique space. It isn't quite a CRM, it isn't quite a social or news channel. But, it has aspects of all. was chosen because it allowed us to use one tool for multiple purposes. LinkedIn Sales Navigator is probably the closest to but is less automated. Sales Navigator requires more setup and care and feeding. just kind of works. is well suited for individual contributors without enough time or resource to do proper research on clients/prospects. It may work as well for larger teams, but I don't have experience using in that environment. is easy to use, so the onboarding and ramp-up time is quick.

Using Affinity

1 - The business functions represented by the person in our organization using are sales and business development. is a prospecting tool, we also use the tool to find mentions and news to give us reasons to reach out to our prospects. We do something very similar for existing clients.
1 - is very easy to use, so we really don't need anyone specific with specific skills to support it. The users are their own support team, using online support/help desk for any questions. runs very smoothly for us, and we don't expect to need to bring in support folks in the future.
  • Find social mentions for prospects
  • Find news mentions for prospects
  • Find social and news mentions for clients to give an additional touchpoint
  • Unearth new sales opportunities by reading industry-specific mentions in Nudge
  • Keep on top of key contact activities through social mentions and news mentions
  • As a way to prep for meetings by reviewing Nudge data prior to meeting
  • Setting up watch groups
We will definitely be renewing. The value for the price we are paying is solid, and we are interested in growing our use to see if we can expand on the value we are getting from

Affinity Support is fairly intuitive, so the need for support is minimal. I have only had to reach out to the support team a couple of times for minor issue. The response has been quick and issues resolved to my satisfaction in a reasonable time frame. I have no issues with Nudge support at this time.
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
Not kept informed
Not Available
I was having trouble getting Nudge to sync up with my Gsuite Gmail account. It had been working, and then stopped. I was able to reach out to Support and get a super quick response. My expectation was that it would take a day or so, but I had the answer I needed in a matter of minutes.


More Reviews of Affinity