AiRR Score

AiRR (AI Reach Rank) is a measurement platform for brand visibility in artificial intelligence (AI) search, also referred to as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). The system transmits thousands of unpersonalized prompts to AI platforms—including ChatGPT, Gemini, Claude, and Perplexity—to evaluate how organizations appear, are described, and are recommended.

Responses are evaluated using a proprietary framework comprising four metrics: Presence (appearance frequency), Perception (descriptive sentiment), Prestige (recommendation frequency relative to competitors), and Persistence (visibility over time). These factors calculate a single 0 to 100 AiRR Score. The vendor states that these scores are segmented per engine and per persona to reflect specific target audiences and models.

The platform operates solely as an independent measurement tool and does not provide optimization services. This separation of measurement and remediation is intended to position the AiRR Score as a neutral benchmark for marketing teams, boards, investors, and acquirers. Additionally, the system provides a Persona AiRR Drift metric, which quantifies the variance in brand visibility when evaluated through a specific ideal customer profile rather than a generic prompt.