What is Amazon DSP?
Amazon DSP is an omnichannel marketing solution that provides choice and flexibility to drive meaningful moments between brands and consumers.
Amazon DSP leverages first-party data and AI to deliver ads even without traditional identifiers, with the goal of ensuring that campaigns remain effective in a changing landscape. Additionally, its AI-powered automation streamlines campaign management and empowers advertisers with included reporting.
Advertisers can use the platform to reach relevant customers across Amazon's supply of premium, ad-supported content wherever they’re spending their time across Amazon-exclusive properties like Prime Video, or across third-party supply through our direct integrations with publishers and leading supply-side platforms. Signals are powered by Amazon's browsing, shopping, and streaming insights. Through its propriety approach to deterministic and modeled audiences, Amazon DSP helps advertisers reach qualified users without relying on traditional ad identifiers.
The platform uses AI by leveraging first- and third-party insights to automate tasks and target relevant audiences on Amazon and across third-party apps, sites, and devices.
Amazon DSP leverages first-party data and AI to deliver ads even without traditional identifiers, with the goal of ensuring that campaigns remain effective in a changing landscape. Additionally, its AI-powered automation streamlines campaign management and empowers advertisers with included reporting.
Advertisers can use the platform to reach relevant customers across Amazon's supply of premium, ad-supported content wherever they’re spending their time across Amazon-exclusive properties like Prime Video, or across third-party supply through our direct integrations with publishers and leading supply-side platforms. Signals are powered by Amazon's browsing, shopping, and streaming insights. Through its propriety approach to deterministic and modeled audiences, Amazon DSP helps advertisers reach qualified users without relying on traditional ad identifiers.
The platform uses AI by leveraging first- and third-party insights to automate tasks and target relevant audiences on Amazon and across third-party apps, sites, and devices.
For more efficient end-to-end campaign management, interoperability between Amazon DSP and other Amazon systems (such as Amazon Web Services, Amazon Marketing Cloud, Amazon Publisher Cloud) help eliminate fragmentation in the planning, buying, and measurement journey.
Categories & Use Cases
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
FAQs
What is Amazon DSP?
Amazon DSP is an omnichannel marketing solution that provides choice and flexibility to drive meaningful moments between brands and consumers.
What are Amazon DSP's top competitors?
The Trade Desk are common alternatives for Amazon DSP.