Animo Media Intelligence

What is Animo Media Intelligence?

Animo Media Intelligence is a Marketing Analytics and Marketing Attribution platform designed to model and measure cross-channel online and offline media performance. Built for marketing teams and advertising agencies that invest in traditional channels—such as television, radio, and out-of-home (OOH) advertising—alongside digital ad channels, the software measures incremental contribution toward business outcomes including lead generation, sales, and inbound phone calls.

Offline Media Optimization

While traditional media channels like TV, radio, and outdoor advertising are traditionally planned using static projections and post-campaign reporting, Animo Media Intelligence measures offline media using performance data, delivering recommendations down to individual television ad spots. The platform processes telemetry at 15-minute resolution, allowing offline and digital marketing campaigns to be evaluated on a synchronized timeline.

Key Capabilities

Marketing Mix Modeling (MMM): Connects online and offline media metrics to estimate the incremental contribution of each advertising channel toward customer Key Performance Indicators (KPIs).
Cross-Platform Aggregation Dashboard: Provides no-code connectors to unify performance data across Google Ads, Meta, TikTok, LinkedIn, Snapchat, YouTube, Outbrain, Taboola, Google Analytics 4 (GA4), and Google Search Console.
Platform-Level Optimization Pages: Generates campaign-level performance recommendations tailored to specific advertising channels.
Model Context Protocol (MCP) Integration: Features an MCP connector enabling conversational artificial intelligence (AI) assistants, such as Claude and ChatGPT, to query marketing data and generate natural-language performance insights.

Plans

The self-service Online Dashboard is available across three subscription tiers ranging from $100 to $750 per month, with a 14-day evaluation trial. Pricing for Marketing Mix Modeling (MMM) and offline media measurement modules is scaled based on total managed media spend.