An all-in-one marketing SaaS
Use Cases and Deployment Scope
It was annoying to have each partner send us this daily data via email. Funnel solves this. I use Funnel to consolidate all of our paid media partners in one place. With this, we can standardize dimensions and metrics that each partner has in common. Mainly ad cost, clicks and impressions. After the quality data standardization, I started creating a pipeline in GCP to export this consolidated partner data to BigQuery. Lastly, it happens to be used with every single user within growth marketing.
Pros
- Consolidation of Data from diverse platforms
- Standarization of data within Funnel
- Export of standarized information to data clouds
Cons
- As I have a lot of data sources connect, it would be awesome to have a reminder or message if I'm connecting again a data source it has already been connect
Return on Investment
- Our 100% of Paid Media (online & offline) is connected to Funnel
- Thanks in part to Funnel, it's easier to analyze our CPC, CPM and CTR of partners
Usability
Alternatives Considered
AppsFlyer, Branch, Google BigQuery, Singular and Google Analytics
Other Software Used
Google BigQuery, Anthropic Claude, OpenAI Codex, Google Analytics, Amplitude Analytics