Apphud

Apphud is a technological stack to grow iOS and Android apps with in-app purchases. Designed for app developers, mobile marketers and product managers.

It provides a payment infrastructure for cross-platform apps. Set up in-app purchases without writing a single line of a server code: by signing up at Apphud users can integrate its Open source SDK.

Apphud integrates with 16 leading tools, including AppsFlyer, Adjust, Branch, Firebase, Amplitude, Mixpanel, OneSignal, Segment. Send renewal events with correct revenue in order to properly calculate marketing channels ROI.

For mobile marketers, Apphud offers advanced revenue analytics. View metrics, like MRR, Revenue, Refunds, ARPU, Conversion rates and many more in a real time. Use the power of cohort analysis tool to analyze retention metrics.

Apphud can also help to understand what pricing model performs best. Design and run pricing experiments. Test different paywalls and products to find ones that lead to better Conversion rate and ARPU.

The vendor states Apphud Rules feature may increase app revenue up to 10% with no coding required. Apphud can automatically send targeted Push notifications to customers when they cancel trial or subscription, offering additional free trial or discount. Moreover, the user can build promo offer paywalls right in Visual editor and distribute them without app update.

Understand why customers churn and improve a product. Apphud can automatically ask customers why did they cancel subscription: was it too expensive, or they found a better app.

Apphud helps to reduce involuntary churn by asking customers to update their payment information in case of App Store billing issue.

The vendor states almost 1,000 apps on App Store and Google play rely on Apphud Infrastructure. They aim to help mobile developers earn more on their apps, improve products and make their app users happier.