Name: Appinio
Author: Appinio

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Help Authoring

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Operational Analytics

Enterprise

Accounting

Budgeting and Forecasting

Tax Compliance

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employee Scheduling

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

C/C++ Integrated Development Environments

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Quality

Data Recovery Service

Dynamic Application Security Testing (DAST)

Fraud Detection

IT Alert Management

Identity Governance and Administration

Integration Platform as a Service (iPaaS)

Low-Code Development

Master Data Management (MDM)

Network Access Control (NAC)

Network Performance Monitoring

Network Traffic Analysis (NTA)

Office Migration and Repair

Software-Defined WAN

Virtual Data Room

Virtual Desktop Infrastructure (VDI)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Email Marketing

Enterprise Marketing Management

Local Marketing

Marketing Automation

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Revenue Operations

Sales

Antivirus

Insider Risk Management

Security Orchestration, Automation and Response (SOAR)

Security

Forestry

Last Mile Delivery

Legal Research

Library Management

Nonprofit CRM

Nonprofit Fundraising

Plagiarism Checker

Real Estate Property Management

Vertical-Specific

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Appinio is a global market research platform that, according to the vendor, provides real-time consumer insights. It offers an all-in-one solution for designing surveys, analyzing and exporting results, creating customized reports, and sharing insights with colleagues in real-time. Appinio is said to be suitable for companies of all sizes, from startups to multinational corporations. Marketing professionals, product owners, market researchers, advertising agencies, and brand managers across various industries reportedly rely on Appinio for consumer data.

## Key Features

**Flexible data export**: According to the vendor, users can export any chart or data with one click and choose from multiple file formats such as Pptx, xlsx, and csv. Custom reports are also said to be available upon request.

**Multi-level screening**: The vendor claims that users can precisely determine target group characteristics through a multi-stage process that includes preliminary surveys. They also state that a dedicated research consultant team ensures that desired goals are met.

**Interactive reports**: The vendor states that Appinio provides a powerful dashboard for analyzing and sharing insights. They claim that users can benefit from real-time data visualization and exploration, and easily collaborate with colleagues and clients.

**Advanced analysis options**: According to the vendor, Appinio offers in-depth analysis features such as significance tests, TURF analysis, KANO analysis, and more. They also mention that expert research consultants are available for assistance throughout the process.

**Multi-country surveys**: The vendor claims that users can reach respondents in over 90 countries and collect global insights in real-time. They state that users can visualize and compare data from multiple markets for comprehensive analysis.

**Easy**: According to the vendor, Appinio provides an intuitive platform that does not require a PhD in research. They claim that the user-friendly interface allows for seamless navigation, while the survey design and analysis process is effortless.

**Fast**: The vendor states that Appinio offers an average field time of only 23 minutes for 1,000 respondents. They claim that real-time results enable quick decision-making, and the data collection and analysis process is efficient.

**Panel**: According to the vendor, Appinio provides access to a global panel in over 90 countries and allows users to define target groups based on more than 1,200 characteristics. They mention that respondents show high engagement and intrinsic motivation.

**Expert advice**: The vendor claims that Appinio offers dedicated research consultants who provide guidance and support throughout the entire research process. They state that these consultants assist with questionnaire design and analysis.

**Superior data**: According to the vendor, Appinio focuses on user experience and intrinsic motivation to obtain high-quality data with best-in-class data quality. They mention that the gamified approach ensures engaged and motivated respondents.


Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Dovetail, headquartered in Sydney, aims to enable the world to create better products and services through deep customer understanding. Dovetail states they empower 45,000+ people, from agencies to universities to Fortune 100 companies, to make sense of their customer research in one collaborative research platform.

Professional

Free

Dovetail

Appinio

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Overview

What is Appinio?