What is Arlene?
Arlene is an immersive marketing platform that, according to the vendor, enables brands and marketers to create and launch immersive augmented reality (AR) and virtual reality (VR) experiences at scale. The platform is designed to cater to brands and marketers of all sizes, ranging from small businesses to large enterprises. Arlene is said to be relevant for marketing professionals in various industries, including retail, healthcare, architecture, and education. With Arlene, marketers can engage audiences, drive conversions, and enhance their online and in-store shopping experiences, showcase healthcare products and services, create virtual walkthroughs for architectural projects, and offer interactive and immersive learning experiences.
