Arlene

Arlene is an immersive marketing platform that, according to the vendor, enables brands and marketers to create and launch immersive augmented reality (AR) and virtual reality (VR) experiences at scale. The platform is designed to cater to brands and marketers of all sizes, ranging from small businesses to large enterprises. Arlene is said to be relevant for marketing professionals in various industries, including retail, healthcare, architecture, and education. With Arlene, marketers can engage audiences, drive conversions, and enhance their online and in-store shopping experiences, showcase healthcare products and services, create virtual walkthroughs for architectural projects, and offer interactive and immersive learning experiences.

Key Features

webXR.tools: According to the vendor, Arlene's no-code webXR platform allows teams to easily create immersive XR experiences without the need for coding skills. It is said to empower marketers to launch immersive AR/VR campaigns quickly and at scale, enabling them to engage audiences and potentially drive conversions.

Development: Arlene specializes in creating industry-leading AR/VR functionality, according to the vendor. Their team upgrades webXR experiences with custom features and seamless integrations, aiming to ensure that brands can deliver immersive experiences tailored to their specific needs.

Support: The vendor claims that Arlene provides dedicated customer support from a team of experts who offer technical assistance and ongoing updates. Marketers are said to be able to rely on Arlene to ensure they have the necessary support to successfully launch and maintain their AR/VR experiences.

Consulting: According to the vendor, Arlene offers strategic guidance to help brands navigate the XR landscape. Their consulting services aim to assist brands in making informed decisions about their AR/VR initiatives, ensuring they can potentially achieve their marketing goals effectively.

End-to-End Production: Arlene, according to the vendor, delivers custom AR/VR experiences integrated with existing systems. They claim to be able to create evergreen XR experiences or design marketing campaign-based immersive experiences that aim to captivate audiences and drive desired outcomes.

Virtual Tours: Arlene, according to the vendor, enables virtual visits to museums, galleries, and exhibits from anywhere in the world. This feature is said to enhance audience engagement and understanding of cultural spaces by providing immersive experiences that aim to transport visitors to different times and places.

Interactive Installations: According to the vendor, Arlene creates interactive exhibits that aim to engage and inspire visitors. By incorporating AR elements and VR experiences, they aim to enhance exhibits, encouraging audience participation and exploration.

Artistic Expressions: Arlene, according to the vendor, provides tools for artists to experiment with new forms of media and expression. Their platform allows for the creation of virtual sculptures and immersive installations, aiming to foster innovation and creativity in the arts and culture industry.

Product Visualization: According to the vendor, Arlene enables customers to visualize and experience healthcare or medical device products in XR. This feature is said to aim to increase customer confidence, potentially reduce return rates, and provide a more immersive and realistic understanding of products.

Immersive Virtual Worlds: Arlene aims to help expand retail businesses with virtual showrooms and digital pop-ups, according to the vendor. By creating visually captivating virtual environments, this feature is said to aim to increase visual attention and engagement from customers, enhancing the shopping experience with try-before-you-buy features.