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What is ARLO CRM?

ARLO CRM is a cloud CRM and agency management system for independent property and casualty insurance agencies in the United States. It was created by an insurance agent and agency owner (Bell & Lyons Insurance, Florida) who lives the daily operational struggles of running an agency: client data scattered across spreadsheets and carrier portals, dec pages re-keyed by hand, ACORD paperwork, missed renewals and commissions that never reconcile. ARLO was built to solve those problems, and its workflow follows the agency sales cycle: lead, client record, quote, branded proposal, online acceptance, bound policy, then renewals, certificates and commissions tracked from the same record.

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Screenshot of the Command Center dashboard with book of business, renewals, commissions and daily priorities ranked by premium at stake.
Screenshot of Book of business: every client and policy in one view, filterable by line, carrier and producer.
Screenshot of Renewal pipeline ranked by premium at stake, so the biggest renewals are worked first.
Screenshot of Personal lines client list with policies, premiums and status at a glance.
Screenshot of Commercial lines policies with carriers, effective dates and premiums.
Screenshot of ACORD forms (125, 126, 127, 130, 131, 140, 25, 27) generated and pre-filled from the client record.
Screenshot of Automated welcome, renewal, birthday and cancellation emails.
Screenshot of Analytics: book by line, producer and carrier, with sales and commission trends.
Screenshot of AI dec page reading: premium, coverages, fees and billing extracted into the policy record.

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Screenshot of the Command Center dashboard with book of business, renewals, commissions and daily priorities ranked by premium at stake.