Customer data management / contact management
The software acts as a single source for all customer data and enables users to access that data efficiently.
Cat avg: 8.6
Top Performing Features
Opportunity management
Users can track deals and create quotes.
Cat avg: 8.5
Interaction tracking
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
Cat avg: 8.4
Channel / partner relationship management
The software allows for sales, territory, lead, order and account management for partners or OEM relationships.
Cat avg: 8.1
Worst Performing Features
Mobile access
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Cat avg: 7.8
Pipeline visualization
Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.
Cat avg: 8.3
Forecasting
The software helps users accurately forecast sales based on volume and conversion metrics.
Cat avg: 8
Aurea CRM Features from Reviews
Sales Force Automation
This is the technique of using software to automate certain sales-related tasks.
8.6+7%
Customer data management / contact management
The software acts as a single source for all customer data and enables users to access that data efficiently.
Category average: 8.6
Workflow management
The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.
Category average: 8.2
Territory management
Users can defines salesperson territories based on customer or market characteristics.
Category average: 7.4
Opportunity management
Users can track deals and create quotes.
Category average: 8.5
Quote & order management
Users can create, process and fulfill price quotations and sales transactions.
Category average: 8
Interaction tracking
Users can log and track all customer interactions through any channel, including social, email, phone and in-person.
Category average: 8.4
Channel / partner relationship management
The software allows for sales, territory, lead, order and account management for partners or OEM relationships.
Category average: 8.1
Marketing Automation
This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.
7-16%
Lead management
This includes lead generation, scoring, qualification, routing, and nurturing.
Category average: 8.3
CRM Project Management
This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.
8.5+6%
Task management
This includes the ability to plan, track, collaborate and report on tasks.
Category average: 8.2
Reporting
Software provides a broad range of standard and the ability to build custom reports.
Category average: 8.1
CRM Reporting & Analytics
Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.
6.3-22%
Forecasting
The software helps users accurately forecast sales based on volume and conversion metrics.
Category average: 8
Pipeline visualization
Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.
Category average: 8.3
Customizable reports
Users can create reports and dashboards unique to their needs.
Category average: 8.1
Customization
This addresses a company’s ability to configure the software to fit its specific use case and workflow.
8.5+8%
Custom fields
Users can create custom fields to store additional information on standard and custom objects.
Category average: 8.4
Custom objects
Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.
Category average: 8.2
Platform
1-87%
Mobile access
Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.
Category average: 7.8