Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Cat avg: 7.6
Top Performing Features
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Cat avg: 6.4
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Cat avg: 6.7
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Cat avg: 7.2
Worst Performing Features
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Cat avg: 6.5
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Cat avg: 6.8
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Cat avg: 7
BannerFlow Features from Reviews
Ad Network Integration
Integration with main ad networks, and exchanges to make accurate media buys.
7.5+2%
Data Transfer
Transfer of data to ad exchanges to match third-party to segments.
Category average: 7
DSP integration
Integration with DSP platforms for ad buying
Category average: 7.8
Ad Campaigns
Features related to creating and deploying ad campaigns.
8.6+19%
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 6.7
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 7.6
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.6
Ad display and retargeting segmentation
Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.
Category average: 7.2
Sequence targeting
Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.
Category average: 6.8
Ad Reporting & Analytics
Features related to reporting on and analyzing advertisements.
8.4+25%
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 7
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 7.1
Ad conversion tracking
Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.
Category average: 6.4
Ad attribution reporting
Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.
Category average: 6.5
Cross-channel ad management
Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.
Category average: 7
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.3
BannerFlow Features from the Vendor
Additional Features
Vendor-contributedDrag & Drop HTML5 Banner Designer
Real-time changes
Ad Translations
Dynamic & Real-time Content (Feeded Ads)
Responsive Ads & Mobile Ready
Video Ads
Landing Pages
Campaign Scheduling
Ad Targeting
Automated Fallback Ad Generator
Free Ad Hosting
Team collaboration
Custom Embed Domains
Customer Support
API Access, SLA, Onboarding
DOOH Advertising
Analytics & Real-time Optimisation
A/B Testing