Using App Data Room to Differentiate Us from the Competition
Use Cases and Deployment Scope
Prior to deploying App Data Room, our company was distributing hard copies of our marketing collateral and forms. Using this approach, our collateral did not include video options. App Data Room was deployed across our entire field sales team. Today approximately 50 sales reps use App Data Room to present video and written marketing collateral to potential customers. App Data Room also allows our Marketing Department to modify and add marketing collateral to the library without relying on a third-party vendor.
Pros
- Allows us to include video collateral in our portfolio
- Allows visibility into an activity that the recipient performs once collateral is sent to them
- Provides analytics around most and least used pieces of collateral
- Allows our marketing team to generate and upload new collateral on demand
Cons
- While the analytics have improved, we could use better reporting capability that will help us understand which accounts are being touched
Likelihood to Recommend
In our case, we have sales reps across the country. App Data Room allows us to make new collateral available on-demand. The implementation of App Data Room also has resulted in significant reduction in our spend for printing hard copies. The app is intuitive for our reps and was not difficult for them to grasp.
