Sales Content Management Software

Best Sales Content Management Software include:

Highspot.

Sales Content Management Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Sales Content Management Software Overview

What are Sales Content Tools?

Sales content tools help organizations store, create, and/or manage the content used by reps during sales cycles. Most sales content software includes a centralized sales content repository with an advanced search, analytics around content usage and content performance, and built-in best practices—which are often surfaced as content recommendations or smart content. These recommendations may be based on rules established by Sales or Marketing leaders or based on predictive analytics models that use content performance, sales performance data, and buyer journey data to predict the best-fit content for a particular situation. Some sales content tools also include content personalization and performance tracking tools.

These tools may also be called sales enablement, sales content management systems, or sales asset management systems. Sales content management tools are frequently used to align marketing and sales messaging, maintain brand consistency, collaborate on sales content, and deliver content (such as presentations, white papers, case studies, etc.) to prospects during the sales cycle.

Some sales content software is designed around Marketing-led content creation—assets are fed by marketers into a central database for their sales teams to send out—whereas other products include Sales content creation kits for reps to quickly whiteboard concepts for prospects or produce branded presentations, proposals, etc. Relatedly, sales content tools often include features for content collaboration, approval workflows, updating content, content file sharing, etc. These functionalities are especially useful and important for large enterprises in which branding politics are more complex and messaging is more tightly controlled.

Sales Content, Sales Enablement, and Sales Acceleration


Sales content is usually a big part of an organization’s sales enablement strategy, so sometimes the buzzword “sales enablement” is used as a synonym for sales content management software. This can be a bit confusing since the term also describes sales management practices and tools that support sales effectiveness by equipping salespeople with the information, assets, technology, and best practices needed to sell better. In thought leadership articles and best practices tips, the latter definition is usually at play; in product-specific marketing materials, “sales enablement” usually translates to sales content software.

The terms “sales acceleration,” “sales productivity,” and “sales automation” are also used to describe sales content management tools. Features like advanced document search, CRM integration, and automatic branding can be considered time-saving elements aimed at increasing the efficiency of sales reps. In this sense, sales content software is a sort of productivity tool, but with a focus on the substance of the sales conversation rather than just the goal of automating administrative tasks.

Key Benefits of Sales Content Software

  • Increased sales rep productivity, since the sales content tool helps eliminate wasted time searching for or re-creating content.

  • Decreased onboarding time and an accelerated sales cycle, due to content recommendations and automated on-the-job coaching.

  • Improved sales rep effectiveness by using content that is targeted and proven to work (based on previous use cases and prospect engagement/sales results).

  • Alignment of sales and marketing teams, as the platform facilitates communication between departments and promotes current and consistent messaging.


Sales Content Tools Features


  • Centralized sales content repository: Organized system for storing sales content, i.e. assets salespeople can use in conversations with prospects.
  • Sales content reporting & analytics: Tracks content usage (which content is used by which salespeople and when) and/or content performance (engagement, ROI, how content works in different situations).
  • Branded sales content: Content in the repository is created by, updated by, and/or approved by marketing, so that assets available to and pushed to sales are always on-brand.
  • Sales content kits / personalized content: Allows salespeople to manually or semi-automatically create content for particular opportunities (for example, proposals, presentations, whiteboarding, etc.)
  • Mobile sales content: Sales content is mobile-optimized and can be accessed by salespeople via their mobile devices.
  • Content recommendations – Content engine feeds recommended content to salespeople based on the details of the prospect/opportunity. These built-in best practices provide automatic on-the-job training, coaching, and/or general guidance.
  • Advanced content search: Salespeople can easily search for and find specific, relevant content. Search goes beyond just the title of the asset/document.
  • Sales content integration to Salesforce: – content fed into SF records, esp relevant to productivity and automation/recommendations. Recommend content “in context.” In context for sales reps means in SF.
  • Sales partner management: The software makes content available to indirect sales teams with controlled access; marketers/sales managers can distribute up-to-date messages and info to partners.
  • Sales content collaboration: Includes the ability to collaborate on sales content, with file sharing, oversight, approval workflows, comments, versioning/editing, etc.

Sales Content Management Software Comparison


Businesses interested in purchasing a sales content management tool should first consider these three key factors:


  1. Marketing vs. sales led: are you looking for a sales content management tool that will primarily be managed by the marketing team or sales team? In most cases, this distinction is not black and white, but buyers should pre-determine whether Marketing and/or Sales plans to lead sales content creation to assess which software option will work best for their use case.

  2. User-friendliness: how easy to use are the sales content management systems you’re considering purchasing? As most sales leaders know, it can be difficult to persuade your whole sales team to adopt a new technology and start using it—especially if they already have tools or systems they’re used to using. Ease of use is therefore a very important component of any new sales tool you plan on introducing to your team. A tool that has a small learning curve and is simple to use stands a much better chance of being adopted by all sales reps. Free trials are a great way to get a feel for how user-friendly a product truly is.

  3. Cost of the tool: are you looking for an enterprise-level sales content management tool or a more basic tool mainly to organize existing sales assets and enablement materials? Simpler tools that mainly serve as a sales content repository will be less expensive or even free (for up to a certain amount of storage). On the other hand, more advanced tools will be more expensive but will offer a wider range of features, such as content authoring and performance analytics.


Pricing Information


Most sales content management software vendors do not openly disclose pricing information on their website but will provide a quote upon request. Cloud-based sales content tools typically have a subscription-based pricing structure, charging either per month or annually.

Sales Content Management Products

(1-25 of 47) Sorted by Most Reviews

Bloomfire
26 ratings
66 reviews
Bloomfire provides knowledge engagement, aiming to deliver an experience that connects teams and individuals with the information they need to excel at their jobs. Their cloud-based knowledge engagement platform aims to give people one centralized, searchable place to engage with shared knowledge an…
Seismic
14 ratings
65 reviews
Seismic is a recognized leader in sales and marketing enablement. The vendor's value proposition is that their solution equips global sales teams with the knowledge, messaging, and automatically personalized content proven to be the most effective for any buyer interaction. Additionally, the vendor …
Brainshark
22 ratings
50 reviews
Brainshark is a video presentation platform for sales enablement.
Prezi
56 ratings
47 reviews
Prezi’s advantage over static slides is that its interactive, zoomable canvas shows the relationship between the big picture and the fine details. The vendor’s value proposition is that this puts ideas in context, and makes them more likely to resonate, motivate, and be remembered.
Highspot
18 ratings
40 reviews
Top Rated
Highspot is a sales content management software solution offered by Highspot.
Qvidian RFP & Proposal Automation
5 ratings
32 reviews
Qvidian RFP & Proposal Automation is a cloud-based RFP and proposal automation software that is designed to empower enterprises to win more business by streamlining processes, improving productivity, and creating more effective sales documents. The vendor’s value proposition is that Qvidian is a…
Proposify
13 ratings
17 reviews
The vendor states that Proposify is the way modern sales teams create, send, track, and e-sign winning proposals, contracts, and agreements.Proposify is designed to reduce friction in a sales workflow and makes it easier for reps to create professional-looking proposals in a flash that impress prosp…
DocSend
10 ratings
11 reviews
DocSend gives you analytics and control on documents you send. See who opens your documents, who they forward them to, and how long they look at each page. You can turn off access, password protect, or set an expiration at any time. DocSend integrates with SalesForce as well as Box, Dropbox, Google …
PersistIQ
4 ratings
9 reviews
PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.
GetAccept
4 ratings
8 reviews
GetAccept is a software platform designed exclusively for sales professionals which facilitates deal design, orchestration and closure. Sales management and marketing teams are able to create automated deal workflows on behalf of sales representatives; combining video, live chat, collateral, canned …
ZoomInfo Engage (Tellwise)
1 rating
6 reviews
ZoomInfo Engage (formerly Tellwise) is a sales content management software solution developed by Tellwise, acquired by DiscoverOrg in 2019, and now part of ZoomInfo.
Showpad
10 ratings
5 reviews
Showpad headquartered in Chicago (US) and Ghent (Belgium) provides their eponymous platform, providing sales coaching and enablement and sales content management under a single platform.
Veelo
0 ratings
4 reviews
Veelo, a BigTinCan company (acquired May 2019), provides their sales performance platform that combines sales onboarding, training, enablement and optimization into a single platform. The vendor’s value proposition is that Veelo utilizes brain science and machine learning to deliver the perfect talk…
Postwire
0 ratings
4 reviews
Postwire is a SaaS product that enables marketers to capture and organize content that salespeople and account managers can use to create a personalized resource page. Postwire merged with the Social Communications Company in 2015.
Bigtincan
0 ratings
3 reviews
Bigtincan is a mobile content sales enablement platform, designed to make accessing and presenting content easier for salespeople. Marketers can create logic to recommend content for salespeople to share with prospects on their mobile device, based on the stage of the deal. Then content utilization …
SalesHandy
2 ratings
3 reviews
SalesHandy is a web based sales enablement solution used to share files, track emails, centralize document management and engage with leads. The software is best suited for small and medium sized businesses but also targets enterprise units. It helps sales teams reduce the sales cycle time, increase…
Fileboard
2 ratings
2 reviews
Fileboard provides actionable insights when businesses conduct live presentations, send and email presentations and conduct screen shares with prospects via this sales enablement tool. Fileboard also provides analytics on how prospects have engaged with presentations.
Modus
4 ratings
2 reviews
Modus (formerly App Data Room) is designed to drive sales success, by helping customers create and distribute content for the most critical moments of their sales process. The vendor boasts more than 120,000 sales and marketing professionals are using Modus to conduct 250,000 Critical Customer Conve…
Attach
1 rating
2 reviews
Attach (acquired by Cirrus Insight in 2017) is a sales enablement platform that is designed to help sales and marketing teams manage, track and control documents across the whole buyer journey. According to the vendor, Attach allows both marketers and salespeople to understand, in real-time, the ext…
SharperAx
1 rating
1 review
SharperAx is a sales content management software solution offered by SharperAx.
SocialPort
0 ratings
1 review
SocialPort is a social communication management system that allows organizations share content on social platforms, enabling them to grow relationships and exhibit thought leadership in their industry. rFactr also provides social content training that prepares each individual in a business to engage…
CustomShow.com
0 ratings
1 review
CustomShow is a B2B sales presentation platform that enables marketing teams to manage and control content while letting sales teams customize and present on multiple platforms. Combining a Slide Editor, Presentation Library and Online and Offline presenting options, CustomShow is designed to stream…
Paperflite
0 ratings
1 review
Paperflite is a marketing collateral management and sales enablement platform designed for organizing, distributing, and sharing content with customers. Its real-time engagement analytics provide insights into how content is being used, accessed, viewed, and shared by end-users.With Paperflite, mar…
Tilkee
Tilkee is a sales proposal automation software solution offered by Tilkee.

Frequently Asked Questions

What do sales content tools do?

Sales content management software helps businesses create, store, and deliver sales enablement content. Sales reps can then use these assets throughout the lifecycle of a deal to help provide potential buyers with more information about the product/service, share case studies and customer stories, and send new information to current customers.

What are the benefits of using a sales content management system?

Having a centralized repository for all sales enablement assets helps sales teams be more organized and helps individual reps be more productive—since they don’t have to spend time hunting down the right piece of content time and time again. For many businesses, the marketing team is responsible for creating the actual sales enablement assets themselves, so sales reps within these companies also save time by not needing to create sales content from scratch.

What are the best sales content tools?

According to end-user feedback on TrustRadius, the top-rated sales content management product is Highspot.

However, there are several other sales tools to checkout on TrustRadius’ sales content management software page. Potential buyers of Highspot often compare it with products like Seismic, Showpad, and MS SharePoint.

How much does sales content management software cost?

More expensive sales content management systems can cost upwards of multiple thousands of dollars per year, while more basic products will likely be available for under $100 per user per month.

Most sales content management software vendors do not include pricing information on their website. However, interested buyers can contact the vendor for more pricing information.