Name: Bloomberg Second Measure
Author: Bloomberg Second Measure

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Bloomberg Second Measure is an investment research tool that, according to the vendor, provides real-time data and insights on consumer spending, company performance, and industry trends. It is designed to cater to companies of various sizes, including large enterprises, mid-sized businesses, and startups, across a wide range of professions and industries. Retailers, financial institutions, market researchers, consumer goods companies, and technology companies can all potentially benefit from the comprehensive analytics and market intelligence offered by Bloomberg Second Measure.

## Key Features

**Proprietary data and analytics**: According to the vendor, Bloomberg Second Measure offers access to an exclusive transaction dataset derived from billions of purchases made by millions of U.S. consumers. This data is delivered via bulk data feeds and a web-based application, aiming to enable equity analysts to make faster and more informed investment decisions.

**Daily view into company performance**: Users of Bloomberg Second Measure, as claimed by the vendor, can access daily updates on thousands of public and private companies and brands. Key metrics such as sales, customer counts, average transaction values, and retention rates provide a comprehensive view of company performance for equity analysts to track and analyze trends.

**Reliably delivered with unparalleled speed**: The vendor states that Bloomberg Second Measure's transaction data is available on a 3-day lag from card swipe, aiming to provide timely and up-to-date insights. The fast and reliable delivery of data aims to allow users to potentially stay ahead of market trends and make informed investment decisions.

**Gain visibility into key metrics**: Users, according to the vendor, can query metrics on a daily, weekly, monthly, quarterly, fiscal-quarterly, or annual basis for every company and brand on the coverage list. Key metrics include sales, customer counts, average transaction values, and retention rates, aiming to provide comprehensive insights into company performance.

**Explore multiple sectors and industries**: Bloomberg Second Measure's data, as claimed by the vendor, provides visibility across various sectors and industries, including retail, grocery, DTC, quick-service restaurants, transportation, local delivery, cable/streaming services, and more. Users can analyze consumer transaction trends and company performance across multiple sectors, potentially enabling comprehensive industry analysis.

**Real-time analytics and market intelligence**: According to the vendor, Bloomberg Second Measure leverages anonymized transaction data from millions of U.S. consumers to deliver real-time analytics and market intelligence. This is intended to enable equity analysts to monitor and react to changes in consumer behavior in a timely manner.

**Customizable data queries**: The vendor states that users can customize their data queries to focus on specific companies, brands, or sectors of interest. This flexibility aims to allow equity analysts to dive deep into specific areas and potentially extract valuable insights.

**Comprehensive industry benchmarks**: Bloomberg Second Measure, as claimed by the vendor, provides industry benchmarks that allow equity analysts to compare company performance against their peers. This is intended to help identify areas of strength and areas for improvement, potentially guiding investment decisions.

**Data-driven investment decisions**: With access to comprehensive data and insights, equity analysts can potentially make informed, data-driven investment decisions, according to the vendor. Bloomberg Second Measure aims to empower users to identify investment opportunities, track consumer trends, and potentially stay ahead of the competition.

**User-friendly interface**: The vendor claims that Bloomberg Second Measure offers a user-friendly interface that makes it easy for equity analysts to navigate and extract valuable information. The intuitive design aims to ensure a seamless user experience and efficient analysis of data.

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

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Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

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The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

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The ability to access third-party analyses, e.g., Morningstar reports

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The quality and effectiveness of tools to help locate specific and relevant information within the platform

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How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

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Information about individual contacts is available and high quality.

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What is Bloomberg Second Measure?