We rely on Brand Navigator from BlueOcean for real-time insights on our Brand Health
Use Cases and Deployment Scope
We use Brand Navigator as a tool to measure our Brand Health. We rely on this powerful platform from BlueOcean to analyze important measures for top of the funnel/early stage customer journey key metrics including familiarity, preference, and sentiment. The insights are in real time and allow us to take action on our findings quickly.
Pros
- curate robust competitive intelligence
- leverage big data and AI for approachable reporting
- track and optimize against marketing KPIs
Cons
- deeper analysis of creative
Most Important Features
- competitive analysis
- contributing factor categorizations
- actionable insights
Return on Investment
- Filling a void for real-time Brand and Awareness measurement
Other Software Used
Adobe Analytics
