Name: Brand Equity
Author: Brandequity

Customer Identity and Access Management (CIAM)

Help Desk

Web and Video Conferencing

Customer Support

Classroom Management

Online Learning

Education

Barcode

Business Intelligence (BI)

Collaboration

Contract Management

Data Extraction

Risk Management

VoIP

Workspace Planning

Enterprise

Accounting

Crypto Asset Management

Invoicing

Finance and Accounting

Applicant Tracking

Background Check

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Browser

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Collaboration

Data Masking

Desktop Outsourcing

Fraud Detection

Hyper-Converged Infrastructure

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Log Management

MLOps

Managed IT Service

Network Monitoring

Network Performance Monitoring

Packet Analyzer

Password Management System

Release Management

Remote Support

Secret Managers

Software Distribution

Threat Intelligence

Web Portal

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audience Intelligence

Content Management

Creative Collaboration

Domain Registration Services

Email Marketing

Gamification

Heatmap and Session Recording

Marketing Automation

Social Media Management

Social Media Monitoring

Survey & Forms Building

Swag Management

Video Marketing

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales

Architecture

Debt Collection

Public Sector Software

Real Estate

Vertical-Specific

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Brand Equity is a social media management and analytics tool provided by BrandEquity.ai. According to the vendor, it is designed to enhance businesses' social media presence, analyze performance, and improve customer care. The product is specifically tailored for small businesses and is utilized by marketing professionals, social media managers, business owners, digital marketing agencies, and public relations professionals across various industries.

## Key Features

**Streamlined Analysis**: According to the vendor, Brand Equity simplifies the monitoring and analysis of brand mentions and comments by consolidating them into a single dashboard.

**Customer Insights**: The vendor claims that Brand Equity provides detailed insights into customer profiles and engagement levels, helping businesses identify key customer segments and preferences to enable personalized marketing strategies.

**Unified Communication**: According to the vendor, Brand Equity allows real-time communication with customers across multiple social media platforms, providing a centralized platform for managing customer interactions and enabling quick responses to customer queries and concerns.

**Sentiment Analysis**: The vendor states that Brand Equity provides real-time monitoring of brand mentions and comments, analyzing sentiment to understand customer perception of the brand and helping businesses identify areas for improvement and address customer concerns promptly.

**Social Profile Management**: According to the vendor, Brand Equity provides a comprehensive view of customer profiles across social media platforms, helping businesses deliver personalized customer experiences based on social media interactions and efficiently manage customer care across multiple channels.

**Behavior and Needs Analysis**: The vendor claims that Brand Equity enables deep analysis of social media data to understand customer intents, identify customer needs and preferences for targeted marketing strategies, and provides valuable insights for improving customer satisfaction and brand loyalty.

**Social Media Planning**: According to the vendor, Brand Equity allows businesses to create and schedule social media posts across multiple platforms, helping them plan and execute social media campaigns based on performance metrics and ensuring consistent brand messaging.

**Real-time Messaging**: The vendor states that Brand Equity enables instant communication with customers across social media channels, helping businesses address customer queries and concerns in real-time and enhance customer engagement and satisfaction.

**Comprehensive Overview**: According to the vendor, Brand Equity provides a centralized dashboard for monitoring and managing social media channels, helping businesses efficiently manage social media posts and messages and maintain a consistent brand presence across multiple platforms.

**Mobile App**: The vendor claims that Brand Equity provides a mobile app for easy access to its features, allowing users to monitor and manage social media activities on the go, enhancing flexibility and convenience in social media management.

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Wrike Free

Wrike Business

Wrike Enterprise

Wrike Team

Pinnacle

Wrike

Lead Gen & CRM

Lite

Standard

Premium

Constant Contact Lead Gen & CRM

Brand Equity

Social media management platforms act as the command center for your brand's digital presence. They unify content orchestration, multi-channel publishing, and audience engagement at scale. By leveraging deep analytics and listening tools, modern suites provide the insights needed to refine your strategy and prove business value. Find the right platform to amplify your message and maximize your social ROI.

Brandequity

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

Boolean keyword searches

Users can build complex keyword searches to surface and analyze the right set of social media conversations.

Filtering out noise/spam

Users can filter out irrelevant search results through excluded keyword terms and other measures.

Sentiment analysis

The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.

Broad channel coverage

The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

Content planning and scheduling

Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

Audience targeting

Users can target posts to audience members based on geolocation and other demographics.

Content optimization

The tool can suggest content, as well as the best days and times for content publication and customer engagement.

Workflow management

Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

Automated routing and prioritization

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Customer interaction histories

Users can view the entire customer conversation history when responding to a mention.

Bulk actions

Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Using the software to increase customer engagement and grow customer base via social media channels.

Lead generation

Users can discover and engage with new prospects, based on certain parameters.

Content marketing

Users can discover content from social media conversations and leverage it in marketing materials.

Paid media management

Users can manage and optimize paid social media posts across different channels.

Campaigns and promotions

Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

Twitter

The software allows users to monitor, publish and respond via Twitter.

Facebook

The software allows users to monitor, publish and respond via Facebook.

LinkedIn

The software allows users to monitor, publish and respond via LinkedIn, including Groups.

Google+

The software allows users to monitor, publish and respond via Google+.

Instagram

The software allows users to monitor, publish and respond via Instagram.

Pinterest

The software allows users to monitor, publish and respond via Pinterest.

YouTube

The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

Campaign success analytics

Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.

Real-time tracking

The tool tracks mentions and comments in real-time.

Competitor analysis

Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.

Account management

Users can manage access to multiple social media accounts.

Role-based user permissions & privileges

Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.

Mobile access

Users can effectively use the software through a mobile or tablet device.

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