Name: BrandMap
Price: 995 USD
Author: WRC Research Systems

Help Desk

Web and Video Conferencing

Customer Support

Functional Testing

Virtual Reality

Development

Learning Management

Education

Business Intelligence (BI)

Case Management

Collaboration

Document Generation

File Sharing

Supply Chain Management

Workspace Planning

Enterprise

Accounting

CTRM

Digital Banking

Treasury Management

Finance and Accounting

ACA Compliance

Applicant Tracking

Corporate Learning Management

HR Compliance

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Business Internet Service Providers (ISPs)

Cloud Storage

Enterprise Printing

Fraud Detection

High Availability Cluster

Incident Response

Integration Platform as a Service (iPaaS)

Internet Security

IoT Security

Log Management

Message Oriented Middleware

Network Performance Monitoring

SOA Application Gateways

Sensitive Data Discovery

Unified Communications Monitoring

Vendor Risk Management

Information Technology

A/B Testing

AI Image Generation

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Journey Mapping

Demand Generation

Domain Registration Services

Email Marketing

Market Research

Marketing Automation

Mobile Marketing

Social Media Management

Survey & Forms Building

Technology Review

Video

Web Analytics

Marketing

Field Service Management

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales

Cloud Security Posture Management

Secure Access Service Edge (SASE)

Security

Construction Management

Direct Secure Messaging

Membership Management

Online Voting

Real Estate

Text Analysis

Vertical-Specific

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BrandMap® 10, developed by WRC Research Systems, Inc., is a software solution designed for professional researchers worldwide. According to the vendor, it offers user-friendly and rapid analysis capabilities, allowing users to generate presentation-ready biplots, correspondence, mdpref, and MCA maps. The software is suitable for companies of all sizes, from small businesses to large enterprises. It serves various professions and industries, including market researchers, brand managers, product developers, sensory researchers, as well as financial and banking researchers.

## Key Features

**True 64 bit program!**: According to the vendor, BrandMap® 10 is a true 64-bit program, which is designed to provide optimal performance and compatibility with modern systems.

**Stand-alone performance!**: The vendor claims that BrandMap® 10 has stand-alone capabilities, allowing users to analyze and produce maps directly from their tables without the need for additional software.

**Both PC and MAC compatible!**: According to the vendor, BrandMap® 10 is compatible with both PC and MAC operating systems, providing flexibility and accessibility to a wide range of users.

**Exclusive Brand Projector™**: The software features an exclusive Brand Projector™, which, as claimed by the vendor, calculates and graphically displays the attribute changes necessary for brand re-positioning on the map, offering valuable insights for brand management.

**Optional true 3D rotatable maps**: BrandMap® 10 offers users the option to generate true 3D rotatable maps, as claimed by the vendor, enhancing visualization and analysis capabilities.

**Automatically labeled scatter, bubble, regression, and radar charts**: The software automatically labels scatter, bubble, regression, and radar charts, according to the vendor, facilitating the interpretation and communication of data visually.

**Easy data entry**: BrandMap® 10 provides multiple options for data entry, including manual entry, importing from Excel or other tab packages, and pasting from other applications, as stated by the vendor, ensuring a seamless and efficient workflow.

**Extensive context-sensitive on-line help**: Users have access to comprehensive on-line help resources that are context-sensitive, according to the vendor, assisting them in navigating and utilizing the software effectively.

**Fast high-quality output to laser and color printers**: The vendor claims that BrandMap® 10 enables fast and high-quality output to laser and color printers, ensuring professional-looking results for presentations and reports.

**Easy copy and paste into PowerPoint, Word, and other word processing documents**: According to the vendor, BrandMap® 10 allows users to easily copy and paste generated maps and charts into popular word processing software like PowerPoint and Word, simplifying the integration of visualizations into various documents.

Basic

Qualtrics is software for advanced quantitative and qualitative research to design products that satisfy customers, increase market share, and build enduring brands. The platform brings sophisticated quant and qual research together with analytics in a single platform.

Research Core 1

Qualtrics XM for Strategy and Research

Lite

Elite

Wynter

BrandMap

WRC Research Systems

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

Financial Research

The most important features for the effectiveness of a financial research platform

Public Company Data

The ability to access fundamentals, earnings, or other information through company filings and other sources

Private Company Data

The ability to access fundamentals, earnings, or other information for companies that are not publicly listed

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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