Simplified Ad Management
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
The marketing department uses AdHawk as a way to measure cost per multiple conversion points (i.e. cost per engagement, post reaction, landing page view, etc.). Unlike the native Facebook Ad Manager or Google AdWords dashboard, AdHawk is extremely user-friendly and allows us to easily select a granular data point to base strategic direction off of.
Pros
- Great UI
- Accurate reporting
- Strong data points
Cons
- Ability to look at two campaigns at once (comparative stats)
- Only available for Facebook or G+
- No export feature for reporting
Likelihood to Recommend
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates.
SC
Stefanie Cash
Digital Marketing Manager in Marketing at Caradonna Adventures (11-50 employees)
Vetted Review
1 year of experience