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Cake Equity

Score10 out of 10

4 Reviews and Ratings

What is Cake Equity?

Cake Equity provides a platform to help startups and scaleups raise capital, manage shareholders and grow their business.

Read more details.

Categories & Use Cases

Media

Screenshot of the interface to monitor a startup's equity performance with Cake Equity.
Screenshot of where to manage option pools for a startup with Cake Equity.
Screenshot of a view that provides transparency and control over shareholder, noteholder, and optionholder details with Cake Equity.
Screenshot of where to customize a startup's equity structure with Cake Equity.
Screenshot of some statistics that give teams, advisors and investors access to their equity holdings with Cake Equity.
Screenshot of stock option management for employees, advisors, and investors, appearing in Cake.

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Screenshot of the interface to monitor a startup's equity performance with Cake Equity.

Startup Controller Testimonial

Use Cases and Deployment Scope

At our startup, we use Cake Equity to manage all aspects of our fundraising and equity, including Series financings, convertible notes, and stock options. It is a very intuitive and user-friendly platform with a responsive customer support team that actively incorporates customer feedback. Cake Equity also continuously expands and improves its functionality to better serve its users, with convenient access from both desktop and mobile devices.

Pros

  • User friendly
  • Easy investor access
  • Employees motivation tool for options

Cons

  • 409A evaluation
  • Stock-Based Compensation Reporting
  • Chat enabled customer service

Return on Investment

  • $10K Annual Cost Savings

Usability

Alternatives Considered

Carta

Flipped my equity from confusing to exciting

Use Cases and Deployment Scope

When I joined as an early hire, my equity was just a line in an offer letter — now it's a real part of my future, and Cake Equity has made that so much easier to understand and trust. I can log in anytime and see my vesting schedule clearly laid out, no confusing spreadsheets or awkward emails to HR. Watching the company grow from scrappy startup to scale-up, it's been genuinely exciting to track how my options have evolved alongside it. Cake Equity takes something that used to feel opaque and turns it into something transparent and empowering. Couldn't recommend it more!

Pros

  • The vesting schedule line/tracker
  • It gives real, easy to understand transparency into what my options are actually worth

Cons

  • Nothing comes to mind for my limited use

Return on Investment

  • Seeing exactly what my equity's worth keeps me locked in as it's not some vague promise, it's real.
  • Everyone can see their equity clearly, which just makes the whole team more bought in.
  • No more guessing "what's my equity even worth" which on it's own keeps me way more invested.

Usability