Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Cat avg: 8
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Cat avg: 8.4
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Cat avg: 8
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Cat avg: 8.3
Worst Performing Features
Custom reports
Users can create custom reports.
Cat avg: 7.3
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Cat avg: 8.2
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Cat avg: 8
Campaigner Features from Reviews
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
6.3-14%
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Category average: 8
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 8
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.2
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Category average: 8.6
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8.7
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Category average: 8.3
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
4.7-39%
Dashboards
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
Category average: 8
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 8.4
Custom reports
Users can create custom reports.
Category average: 7.3
Campaigner Features from the Vendor
Email & Online Marketing
Vendor-reviewedWYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Dynamic content
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Mobile optimization
Users can easily optimize emails and landing pages for mobile devices.
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
List management
This involves creating, filtering, editing, merging and de-duping lists of contacts.
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Reporting & Analytics
Vendor-reviewedStandard reports
The software offers pre-built reports with metrics standard to the category.
Custom reports
Users can create custom reports.
Additional Features
Vendor-contributedGeolocation
Conditional Content
Purchase Behaviour
Contact Engagement Scoring
Exclusion Lists
Social Integration
SMS (add-on)
Reputation Defender (add-on)
AI Insight Builder (add-on)