#1 most frequent
United States of America
69.6%160 installations of 230
What is Campaigner?
Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. Campaigner advanced features include A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.
Categories & Use Cases
Product Demos
Top Performing Features
Triggered drip sequences
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Category average: 8
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8.4
Landing pages
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
Category average: 8
Areas for Improvement
Ability to test dynamic content
Users can test dynamic content prior to launching a campaign.
Category average: 7.6
A/B testing
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
Category average: 8.2
Custom reports
Users can create custom reports.
Category average: 7.3
Who Buys & Uses Campaigner
#2 most frequent
Canada
20.9%48 installations of 230
#3 most frequent
United Kingdom of Great Britain and Northern Ireland
3.5%8 installations of 230
Decent features, but look elsewhere if you want your emails to go to the inbox
Use Cases and Deployment Scope
We were using Campaigner to support an offshoot business unit since their audience was disparate from our primary audience. Setup was ok- it does allow you to setup SPF and DKIM. The aim was to use it to send a moderate amount of emails on a monthly basis to keep this audience separate from our primary business tools.
Pros
- Easy to send tests
- Emails without extra code from the tool
- Easy to find results
Cons
- Customer service is slow (1 week or more between responses at times)
- Shared IPs get on blacklists frequently
- Not responsive to customers- their solution is usually to spend more money rather than fixing the issue they are having
- Without a dedicated IP, you are likely to be on an IP with spammers. We noticed that one IP they assigned us was on 16 blacklists.
- 30 day notice of cancellation required- meaning after you have a bad experience and your emails won't deliver and they won't fix it, you'll still have to pay them for a service that is unusable.
Return on Investment
- Doesn't deliver on the premise- sending emails that people will actually get in their inbox
- Tool is very functional, but without being able to successfully send, it doesn't matter much
Great features but expect to be on your own - weak tech support
Pros
- Workflows to create a series of emails over a long period of time
- List definition to segment contacts by various criteria
- Ability to add and utilize custom fields
- Ability to download contact list in Excel for cleanup and then re-upload into the system
Cons
- Technical support experiences have been awful
- Lack of communication about releases, feature changes and issues
- No ability to spam proof sign up forms with captcha
- Workflows stopped working without explanation or notification
- Report features are lacking
Return on Investment
- Makes it easy for us to stay in contact via outbound email with 70K plus contacts
- Heavy upfront investment in creating workflows pays off once they are working
- Custom fields and exports to Excel have helped us better understand our customer base
Usability
Campaigner, it gets the job done, but that's about it.
Pros
- Email Customization
- Contact Management
- Form
- Workflow Processes
Cons
- Account Customization
- More Newsletter Scheduling options
- Faster Customer Support
Return on Investment
- We are able to sell Campaigner as a premium feature
- The plans can be a bit pricey
- We do cover cost by using their flexible "bucket" model.
Alternatives Considered
MailChimp
Other Software Used
Slack, MailChimp, Zendesk
A Great Email Marketing Platform That Is Barebones And Lacking In Features
Use Cases and Deployment Scope
We use Campaigner across our entire company to send out marketing emails twice a week every week and have been using them for eight years now. We use Campaigner to notify customers of potential sales we have and other promotions via marketing campaigns that we create in house.
Pros
- Campaigner is easy to use and quite easy to design email marketing campaigns for but not drag and drop like mailchimp.
- Campaigner makes it easy to collect new subscribers from our customers via a simple sign up portal.
- Campaigner allows us to send large amounts of emails without much effort.
- Though I prefer using another tool like photoshop, campaigners campaign creation tool looks quite easy to use.
Cons
- Campaigner is just too bare-bones. When we first started using Campaigner close to a decade ago it was perfect for what it was. But nowadays Campaigner is missing several features that their competitors offer like exit intent and cart abandonment emails.
- Campaigner has an astonishingly bad unsubscribe option. We have had many customers complain to us over the years that when they try to unsubscribe through the emails Campaigner sends, their unsubscribe does not go through.
- Hard to change account settings such as changing our subscription plan. We had to call and were told to wait 24 hours just to make a small change to our account.
Return on Investment
- Campaigner has cost us valuable time in the times that customers had complained to us that their unsubscribe emails did not go through and we had to manually go into campaigners website and manually remove those emails.
- Campaigner has offered an easy way for us to send marketing emails for quick and effective usage.
Alternatives Considered
Mailchimp, Constant Contact and Zoho Campaigns
Other Software Used
Zoho Campaigns, Constant Contact, Mailchimp
All of our E-mails are E-ficcient!
Pros
- Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
- We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
- Customization is great. You can really make all your emails look exactly like they're pictured in your head.
Cons
- They one thing I would adapt is an easier use of columns. Sometimes you would like to have a column only go halfway down the page as oppose to the whole page but that can be worked around. There really isn't much I would change.
Return on Investment
- Increased employee efficiency for sure. This goes back to the ease of use. I was able to teach a large portion of my staff how to use campaigner in less than an hour and they were then able to create (or at the very least, create a template that would need some slight adjustments from the digital team) effective campaigns and thus reduce the workload that comes to the digital team freeing us for other projects.
