Challenger

Challenger offers training, technology, and consulting to win complex sale. They offer live, virtual and digital solutions that support sales and marketing, and customer service professionals, with helping them to improve performance.

Challenger sales training teaches sales reps behaviors that help them to take control of the sale and guide buyers to a decision. Their courses teach sellers how to take control of the buying process from the start. They learn how to build constructive tension with buyers that moves conversations forward. And they discover how to get customers to think about their business in a way they haven’t thought about it before.

The company's Challenger Activation solution combines expert advice, online sales courses, consultative support, engaging content, and purpose-built tools that help adopt Challenger methodologies.

Challenger Activation enables users to:

• Educate sales and marketing teams and reinforce Challenger skills asynchronously
• Embed Challenger principles into a connected CRM, eliminating friction points and complexity
• Uncover an organization’s biggest growth opportunities
• Discover why sales teams are winning and losing deals and leverage those insights to develop the team
• Access an on-demand learning course library and tools and resources that grow with a sales team over time
• Analyze the effectiveness of a sales force with detailed diagnostics
• Work with Challenger’s advisors to craft research-based, industry-specific insights to equip sellers with winning pitches
• Create tailored marketing messaging that conveys a product's value proposition and helps it stand out
• Measure the impact of training and development on the customer experience with reporting insights and diagnostic feedback