ciValue

ciValue is a Retail Media Intelligence and Personalization platform offered by NIQ Activate. According to the vendor, it provides valuable insights into customer behavior, preferences, and purchase patterns for retailers and brands. The platform is designed to help businesses of all sizes create personalized engagements, optimize promotions, and drive revenue growth. It caters to various professions and industries, including retailers, consumer packaged goods (CPG) brands, e-commerce companies, marketing and advertising professionals in the retail industry, and business analysts in the retail industry.