Name: ciValue
Author: Illuminea

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Content Management

Payment Facilitation

Visitor Management

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Server

Cloud Storage

Container Security

Data Center Backup

Data Preparation

Embedded Database

Enterprise Service Bus

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Message Oriented Middleware

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Ecommerce Personalization

Email Marketing

Marketing Attribution

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Aviation

Fleet Management

Hospital Management

Intelligent Document Processing

Online Ordering

Online Voting

Practice Management

Veterinary

eDiscovery

Vertical-Specific

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ciValue is a Retail Media Intelligence and Personalization platform offered by NIQ Activate. According to the vendor, it provides valuable insights into customer behavior, preferences, and purchase patterns for retailers and brands. The platform is designed to help businesses of all sizes create personalized engagements, optimize promotions, and drive revenue growth. It caters to various professions and industries, including retailers, consumer packaged goods (CPG) brands, e-commerce companies, marketing and advertising professionals in the retail industry, and business analysts in the retail industry.

## Key Features

**Retail Media Intelligence**: According to the vendor, ciValue provides a Retail Media Intelligence solution that integrates with any media ecosystem. It scores content in real-time and delivers insights to improve ads for brands and customers.

**Audience Segmentation**: The vendor claims that ciValue allows users to build personas and precise audiences with ease. They can segment customers across thousands of attributes to target the right audience for their marketing campaigns.

**Brand Collaboration Portal**: According to the vendor, ciValue offers a secure and segmented view for each brand partner. This portal enables brands to assess the impact of their activities, benchmark their market share, and foster collaboration to create new revenue streams.

**Personalization Manager**: The Personalization Manager feature in ciValue is designed to help users scale their personalization efforts. According to the vendor, it allows them to match content with customers based on objectives such as cross-selling, upselling, winback, and churn. Dedicated personalization engines automate offer management and provide real-time measurement of omnichannel marketing campaigns.

**Insights Hub**: According to the vendor, ciValue provides out-of-the-box customer-centric metrics, reports, and performance indicators. The Insights Hub feature is said to enable better decision-making by providing customer-centric insights at users' fingertips.

**Customer Retail DNA Platform**: According to the vendor, ciValue's customer DNA platform leverages thousands of data points to model purchase behavior, lifestyle, dietary preferences, and brand affinity. It supports all ciValue products and aims to empower retailers and brands to align on customer preferences and deliver targeted offers and ads.

**Omnichannel Personalization**: The vendor claims that ciValue's Omnichannel Personalization feature powers real-time personalized experiences for customers. It is said to help prevent churn, increase revenues, and attract brand investments by delivering the right content to the right audience.

**Retail Intelligence**: According to the vendor, ciValue's Retail Intelligence feature helps retailers discover growth opportunities and reduce risks. It provides insights into switching and loyalty behavior, new product launches, and performance at various levels such as store, page, day, or SKU.

**Assortment & Promotion Analytics**: The vendor states that ciValue's Assortment & Promotion Analytics feature allows retailers to optimize assortment and plan impactful promotions. It helps them understand customer preferences, predict demand, and assess the impact and incremental value of promotions.

**Supply Chain Analytics**: According to the vendor, ciValue's Supply Chain Analytics feature helps retailers stay ahead of the competition by providing collaborative, integrated, and preemptive supply chain reporting and management. It aims to optimize costs, improve topline revenue, and ensure on-shelf availability.

Plus

Growth

Amplitude Analytics

Free

Team

Business

Twilio Segment

ciValue

Customer Data

Illuminea

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

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ciValue

Overview

What is ciValue?