ciValue

ciValue is a Retail Media Intelligence and Personalization platform offered by NIQ Activate. According to the vendor, it provides valuable insights into customer behavior, preferences, and purchase patterns for retailers and brands. The platform is designed to help businesses of all sizes create personalized engagements, optimize promotions, and drive revenue growth. It caters to various professions and industries, including retailers, consumer packaged goods (CPG) brands, e-commerce companies, marketing and advertising professionals in the retail industry, and business analysts in the retail industry.

Key Features

Retail Media Intelligence: According to the vendor, ciValue provides a Retail Media Intelligence solution that integrates with any media ecosystem. It scores content in real-time and delivers insights to improve ads for brands and customers.

Audience Segmentation: The vendor claims that ciValue allows users to build personas and precise audiences with ease. They can segment customers across thousands of attributes to target the right audience for their marketing campaigns.

Brand Collaboration Portal: According to the vendor, ciValue offers a secure and segmented view for each brand partner. This portal enables brands to assess the impact of their activities, benchmark their market share, and foster collaboration to create new revenue streams.

Personalization Manager: The Personalization Manager feature in ciValue is designed to help users scale their personalization efforts. According to the vendor, it allows them to match content with customers based on objectives such as cross-selling, upselling, winback, and churn. Dedicated personalization engines automate offer management and provide real-time measurement of omnichannel marketing campaigns.

Insights Hub: According to the vendor, ciValue provides out-of-the-box customer-centric metrics, reports, and performance indicators. The Insights Hub feature is said to enable better decision-making by providing customer-centric insights at users' fingertips.

Customer Retail DNA Platform: According to the vendor, ciValue's customer DNA platform leverages thousands of data points to model purchase behavior, lifestyle, dietary preferences, and brand affinity. It supports all ciValue products and aims to empower retailers and brands to align on customer preferences and deliver targeted offers and ads.

Omnichannel Personalization: The vendor claims that ciValue's Omnichannel Personalization feature powers real-time personalized experiences for customers. It is said to help prevent churn, increase revenues, and attract brand investments by delivering the right content to the right audience.

Retail Intelligence: According to the vendor, ciValue's Retail Intelligence feature helps retailers discover growth opportunities and reduce risks. It provides insights into switching and loyalty behavior, new product launches, and performance at various levels such as store, page, day, or SKU.

Assortment & Promotion Analytics: The vendor states that ciValue's Assortment & Promotion Analytics feature allows retailers to optimize assortment and plan impactful promotions. It helps them understand customer preferences, predict demand, and assess the impact and incremental value of promotions.

Supply Chain Analytics: According to the vendor, ciValue's Supply Chain Analytics feature helps retailers stay ahead of the competition by providing collaborative, integrated, and preemptive supply chain reporting and management. It aims to optimize costs, improve topline revenue, and ensure on-shelf availability.