Clozd

Clozd provides technology and services for win-loss analysis, helping clients to uncover the real reasons why they win and lose - so they can start winning more. The Clozd Platform is presented as a hub for strategic and competitive insights. This software automates the win-loss process and provides ongoing, org-wide visibility into why a sales team or organization really wins and loses.

Clozd's win-loss programs automate feedback collection and analysis, creating a continuous stream of insights that flow back to all relevant stakeholders. Buyer interviews are used to get meaningful feedback from prospects and customers. Clozd’s combination of technology and services deliver this feedback in real time. Clozd augments the qualitative interviews through survey (quantitative) capabilities, helping to collect additional win-loss data at scale and reach a broader, more representative sample of the pipeline.

Clozd identifies specific factors that had the biggest impact on the buyer's final decision, calling these Decision Drivers. These drivers help the user to identify both strengths and weaknesses in the way the organization builds, markets, and sells a product.