Making Customer Engagement a Piece of Cake
Use Cases and Deployment Scope
Como is our interactive loyalty program for all our retail locations. We have been able to trade our former punch card program for an advanced digital loyalty program that gives us the ability to analyze customer behavior in real-time and send targeted communications. Our brand has taken our customer experience into the digital age with the launch of the Over The Top Cake Supplies rewards app.
Pros
- Como allows you to customize your rewards program to fit your exact needs.
- Customer support is always available to answer any questions.
- Training to use the app is very detailed and helpful.
- You have all your data at your fingertips on the Como Dashboard.
Cons
- We have multiple locations so the billing is a challenge for me. I receive one bill and have to break it down by location.
- Some of the sections on the dashboard are hard to navigate.
Likelihood to Recommend
Como has taken us into the digital age with our rewards program and this is invaluable to us and our customers. The app has enabled us to steadily increase our business by continuously personalizing our customers' experience. We were able to turn a sleepy Thursday in mid-March into the second highest number of sales and buying members with a spur of the moment text campaign.
