
Consent Preference Management
What is Consent Preference Management?
Consent Preference Management by Adzapier (now PrivacyPillar) is a solution designed to help businesses establish a privacy-first relationship with their consumers. According to the vendor, this platform enables companies to collect first-hand data through consent and preference management, aiming to build long-term trust. The product is said to focus on compliance with global privacy regulations like GDPR, CCPA, and PIPEDA, making it suitable for marketing professionals, data privacy professionals, compliance officers, legal professionals, and technology companies of various sizes.