TrustRadius Insights for ConvertFlow are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Segmentation Options: Users have expressed their appreciation for the numerous ways ConvertFlow allows them to segment their traffic and trigger specific calls to action, such as banners, forms, and surveys. Many reviewers find this feature highly valuable in targeting specific audience segments and delivering personalized experiences.
Integration with CRM Systems: ConvertFlow's integration with CRM systems like Keap is widely regarded as a valuable feature by users. Several customers have praised this functionality for its ability to segment the audience based on tags and custom fields in the CRM. This seamless integration streamlines marketing efforts by syncing data between platforms.
Drag-and-Drop Landing Page Creation: The drag-and-drop feature and user-friendly process of creating landing pages in ConvertFlow receive high praise from users. Many reviewers find it intuitive and effective for driving conversions. Its simplicity in building interactive materials like CTAs on blog pages and forms makes it a popular choice among marketing professionals.
ConvertFlow gave us the best combination of landing pages, exit pop-ups, opt-ins, and logic-based step-by-step forms we have found. We used to have 2-3 different page/form builders to accomplish all our needs, now we only need one. What's more, many other options didn't directly connect to our CRM and required setting up Zapier to function which meant every edit or new form needed 3 different tools set up. ConvertFlow has become the 1 tool needed. It gives us clear analytics, design tools on par with others, and directly connects to our CRM.
Pros
step-by-step forms
CRM integration
logic-based user interface
lead data
Cons
lead source from Google - can't tell paid vs organic
Some custom fields in forms require duplicating or re-setting up across forms - could used custom saved questions library
From landing pages, opening a pop-up requires building a pop-up outside the page. this is good when multiple pages use the same pop-up but in other cases can be time-consuming to exit the page, build, then go back and finish the page. small detail really but worth knowing about
you can set up custom URLs, but so far no option to integrate, for instance, into WordPress and give a landing page your actual URL. So instead of "domain.com/page" you have to use "go.domain.com/page" or something like that. would be nice to keep it within my URL in some cases.
Likelihood to Recommend
I'd say just about every marketing application can benefit from ConvertFlow's features and flexibility. Some step-by-step logic form builders limit what you can have on each step, ConvertFlow leaves that totally up to you which is a huge plus. If you use Keap as your CRM, it is especially helpful as not all systems have a direct connection like this does. If there's an area it may be less suited than other specific tools, I'd say maybe survey forms. You certainly CAN build them, but there are other tools for that which create an easier experience building and for the user.